Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Caterpillar’s Global Construction & Infrastructure (GCI) division is hiring a
Global Social Media Content Strategist
who will develop global social media content, shape the future of our social marketing capabilities, and act as the go-to expert across the Construction Industries (CI) segment. If you are passionate about social media marketing, committed to community-building, and eager to be part of a dynamic and innovative team, we encourage you to apply for this exciting opportunity today! The
Global Social Media Content Strategist
is primarily responsible for developing and directing the overall planning, management, coordination, and execution of social strategy and content for Construction Industries (CI). Your focus will be on promoting CI products, attachments, and technologies and building brand relevance by planning and strategizing social media campaigns that increase engagement and inspire action. JOB DUTIES: Global CI Content Strategy & Execution
Build and maintain strong relationships with CI social leads worldwide, serving as a go-to resource for best practices and champion for social media innovation within CI.
Work with team strategy lead to align content strategies and editorial calendars to CI business goals in order to show strategic growth in key KPIs for CI social media worldwide.
Partner with regional marketing teams, product groups, product content teams, and retail teams to develop and communicate monthly packages of social media content across all CI regional marketing teams and dealers.
Regularly analyze global social media metrics and utilize insights to recommend enhancements to our strategies.
Evolve and expand our social marketing strategies by identifying new and innovative opportunities and tactics beyond current efforts.
Manage agency team members, a portfolio of projects, and annual budget.
Team Communications: Act as the GCI division champion for social media and community engagement, driving enthusiasm and effectively communicating with internal stakeholders and our dealer network.
Envision, develop, implement, and optimize social media marketing capabilities within CI by developing social media marketing best practices.
Maintain playbooks and documentation of team best practices and processes.
What You Have (Skills & Experience) Progressive work experience in roles leading/managing social marketing and content efforts.
Experience working on large/complex digital marketing initiatives and/or working with large brands/complex organizations.
Promotion & Marketing Communications:
Experience leading or managing CX/UX strategy efforts, digital marketing strategies, and communication and content strategies.
Collaboration:
Experience developing and managing programs, leading cross-functional teams, and working across internal and external business partners.
Strategic Thinking:
A deep understanding of each social channel and why/how different target audiences use them.
Effective Communication:
Ability to take complex digital concepts and translate into language appropriate for executive leadership and project team members.
Creativity:
Experience developing and delivering persuasive presentations and recommendations.
Top Candidates Will Also Have: Ability to produce cutting edge and trendy content ideas.
Passion for customer-centric marketing.
Comfortable making, communicating and defending large-scale, strategic, data-driven decisions.
Exceptional organizational, analytical and project management skills.
Job Title:
Global Social Media Content Strategist Contract:
Permanent Salary:
£63,500-£75,000 depending on experience Benefits:
27 days annual leave + bank holidays, 18% bonus, Car allowance, Flexible Buy in Benefits such as Private Medical, Healthcare, Vision & Dental schemes, and more. Location:
Desford, Leicestershire (Caterpillar operates on a hybrid model with an expectation of 3 days in office) Travel:
Global travel up to 25% Closing Date:
5th February Job Reference:
R0000289049 About Caterpillar:
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment. For nearly 100 years, we’ve been helping customers build a better, more sustainable world. Posting Dates: Caterpillar is an Equal Opportunity Employer (EEO). Not ready to apply? Join our
Talent Community .
#J-18808-Ljbffr
Global Social Media Content Strategist
who will develop global social media content, shape the future of our social marketing capabilities, and act as the go-to expert across the Construction Industries (CI) segment. If you are passionate about social media marketing, committed to community-building, and eager to be part of a dynamic and innovative team, we encourage you to apply for this exciting opportunity today! The
Global Social Media Content Strategist
is primarily responsible for developing and directing the overall planning, management, coordination, and execution of social strategy and content for Construction Industries (CI). Your focus will be on promoting CI products, attachments, and technologies and building brand relevance by planning and strategizing social media campaigns that increase engagement and inspire action. JOB DUTIES: Global CI Content Strategy & Execution
Build and maintain strong relationships with CI social leads worldwide, serving as a go-to resource for best practices and champion for social media innovation within CI.
Work with team strategy lead to align content strategies and editorial calendars to CI business goals in order to show strategic growth in key KPIs for CI social media worldwide.
Partner with regional marketing teams, product groups, product content teams, and retail teams to develop and communicate monthly packages of social media content across all CI regional marketing teams and dealers.
Regularly analyze global social media metrics and utilize insights to recommend enhancements to our strategies.
Evolve and expand our social marketing strategies by identifying new and innovative opportunities and tactics beyond current efforts.
Manage agency team members, a portfolio of projects, and annual budget.
Team Communications: Act as the GCI division champion for social media and community engagement, driving enthusiasm and effectively communicating with internal stakeholders and our dealer network.
Envision, develop, implement, and optimize social media marketing capabilities within CI by developing social media marketing best practices.
Maintain playbooks and documentation of team best practices and processes.
What You Have (Skills & Experience) Progressive work experience in roles leading/managing social marketing and content efforts.
Experience working on large/complex digital marketing initiatives and/or working with large brands/complex organizations.
Promotion & Marketing Communications:
Experience leading or managing CX/UX strategy efforts, digital marketing strategies, and communication and content strategies.
Collaboration:
Experience developing and managing programs, leading cross-functional teams, and working across internal and external business partners.
Strategic Thinking:
A deep understanding of each social channel and why/how different target audiences use them.
Effective Communication:
Ability to take complex digital concepts and translate into language appropriate for executive leadership and project team members.
Creativity:
Experience developing and delivering persuasive presentations and recommendations.
Top Candidates Will Also Have: Ability to produce cutting edge and trendy content ideas.
Passion for customer-centric marketing.
Comfortable making, communicating and defending large-scale, strategic, data-driven decisions.
Exceptional organizational, analytical and project management skills.
Job Title:
Global Social Media Content Strategist Contract:
Permanent Salary:
£63,500-£75,000 depending on experience Benefits:
27 days annual leave + bank holidays, 18% bonus, Car allowance, Flexible Buy in Benefits such as Private Medical, Healthcare, Vision & Dental schemes, and more. Location:
Desford, Leicestershire (Caterpillar operates on a hybrid model with an expectation of 3 days in office) Travel:
Global travel up to 25% Closing Date:
5th February Job Reference:
R0000289049 About Caterpillar:
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment. For nearly 100 years, we’ve been helping customers build a better, more sustainable world. Posting Dates: Caterpillar is an Equal Opportunity Employer (EEO). Not ready to apply? Join our
Talent Community .
#J-18808-Ljbffr
