Location: Hybrid - from any of our UK offices
Term: Contract
Salary: Competitive
Google Analytics Analyst
Waracle are looking for a Google Analytics Analyst for an exciting new role joining our world-class digital technology consultancy and home to a diverse, smart, curious and ambitious community of specialists in technology-driven transformation. We work with ambitious clients to help them solve their biggest business and customer challenges. We help our clients to innovate and create intelligent digital products and services. We thrive on complex challenges and deliver business-critical IT transformation projects, moving seamlessly from strategy, design and delivery to operations. We are looking for a freelance Google Analytics Analyst to join our team 2 days per month. In this role, you will play a pivotal part in tracking, analysing, and reporting on user behaviour and engagement, leveraging Google Analytics 4 (GA4) and associated tools. You’ll be working closely with cross-functional teams to provide actionable insights and optimise the user experience. You’ll be expected to: Set up and maintain data collection processes using GA4 to track user behaviour, acquisition, and engagement across web and app platforms. Ensure accurate tracking and configuration of key performance indicators (KPIs) to align with project goals. Utilise Google Tag Manager (GTM) to capture dynamic on-page elements and set up custom event tracking. Design, implement, and test tags, triggers, and variables to capture meaningful data points. Develop strategies for tracking SPAs, ensuring seamless event tracking and data integrity despite the unique challenges of single-page navigation. Monitor and troubleshoot issues related to SPA tracking. Navigate the Google Analytics interface to extract meaningful insights related to user acquisition, engagement, and behaviour. Develop custom dashboards and reports to highlight key trends and metrics. Set up, manage, and maintain Looker Studio reports to visualise data effectively. Integrate multiple data sources into Looker Studio for a comprehensive view of performance metrics. Work closely with developers, marketers, and stakeholders to ensure tracking aligns with business objectives. Translate complex analytics concepts into clear, actionable insights for non-technical audiences. Requirements
Proven experience in Google Analytics 4 (GA4) and Google Tag Manager (GTM). Strong understanding of tracking methodologies for dynamic web elements and single-page applications. Proficiency in creating and maintaining Looker Studio (formerly Data Studio) reports. Familiarity with acquisition, engagement, and conversion metrics within GA4. Analytical mindset with strong problem-solving skills and attention to detail. Excellent communication and presentation skills, with the ability to explain data insights to diverse stakeholders. Recruitment process
The recruitment process you can expect for this role is an initial call with your dedicated Talent Acquisition Partner who will chat with you about Waracle, the project, the day rate for the role and notice period (the important stuff!). After that, you’ll be invited to a two-stage hiring process where you have an opportunity to find out more about the role and showcase your skills and experience. Your Talent Acquisition Partner will guide you through the whole process to your first day with us. Benefits for our people
Working for Waracle means you are part of an energetic and diverse community of technologists who care deeply about making a difference. We offer a wide range of benefits that support your wellbeing, health, personal and professional development goals. Waracle offers permanent team members the option to sign up for Medicash, providing access to a comprehensive healthcare cash-back plan. With Medicash, members receive cash back towards everyday healthcare expenses and access to virtual tools for family health and wellbeing. Group sickness cover at work provides peace of mind for employees in case long-term illness strikes. At Waracle, we nurture a vibrant culture where teams stay connected and inspired. From weekly catch-ups to casual meet-ups with leaders, there's always something exciting happening. At Waracle, we offer enhanced maternity and paternity leave to support our employees during big life's milestones. Want to ditch the car and ride the green wave? Or maybe you're all about that fitness grind? Get revved up for savings on a brand-spanking new bike! Embracing the future of work, we champion an adaptive hybrid working model that combines flexibility and collaboration. Benefit from ample time off with our generous holiday allowance of 35 days per year. Unlock exclusive discounts and savings by accessing our employee discount platforms. Whether you're an early bird or a night owl, our flexible hours policy allows you to balance work and personal commitments more effectively. Frequently-asked questions
We work on a Hybrid working model and offer flexible working hours. As proud sponsors, we're geared up to provide sponsorship for eligible roles. We always want to hear from talented people, join our talent pool and we'll contact you when a new opportunity becomes available. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, gender, disability, religion/belief, sexual orientation or age. We are not accepting applications from recruitment agencies.
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Waracle are looking for a Google Analytics Analyst for an exciting new role joining our world-class digital technology consultancy and home to a diverse, smart, curious and ambitious community of specialists in technology-driven transformation. We work with ambitious clients to help them solve their biggest business and customer challenges. We help our clients to innovate and create intelligent digital products and services. We thrive on complex challenges and deliver business-critical IT transformation projects, moving seamlessly from strategy, design and delivery to operations. We are looking for a freelance Google Analytics Analyst to join our team 2 days per month. In this role, you will play a pivotal part in tracking, analysing, and reporting on user behaviour and engagement, leveraging Google Analytics 4 (GA4) and associated tools. You’ll be working closely with cross-functional teams to provide actionable insights and optimise the user experience. You’ll be expected to: Set up and maintain data collection processes using GA4 to track user behaviour, acquisition, and engagement across web and app platforms. Ensure accurate tracking and configuration of key performance indicators (KPIs) to align with project goals. Utilise Google Tag Manager (GTM) to capture dynamic on-page elements and set up custom event tracking. Design, implement, and test tags, triggers, and variables to capture meaningful data points. Develop strategies for tracking SPAs, ensuring seamless event tracking and data integrity despite the unique challenges of single-page navigation. Monitor and troubleshoot issues related to SPA tracking. Navigate the Google Analytics interface to extract meaningful insights related to user acquisition, engagement, and behaviour. Develop custom dashboards and reports to highlight key trends and metrics. Set up, manage, and maintain Looker Studio reports to visualise data effectively. Integrate multiple data sources into Looker Studio for a comprehensive view of performance metrics. Work closely with developers, marketers, and stakeholders to ensure tracking aligns with business objectives. Translate complex analytics concepts into clear, actionable insights for non-technical audiences. Requirements
Proven experience in Google Analytics 4 (GA4) and Google Tag Manager (GTM). Strong understanding of tracking methodologies for dynamic web elements and single-page applications. Proficiency in creating and maintaining Looker Studio (formerly Data Studio) reports. Familiarity with acquisition, engagement, and conversion metrics within GA4. Analytical mindset with strong problem-solving skills and attention to detail. Excellent communication and presentation skills, with the ability to explain data insights to diverse stakeholders. Recruitment process
The recruitment process you can expect for this role is an initial call with your dedicated Talent Acquisition Partner who will chat with you about Waracle, the project, the day rate for the role and notice period (the important stuff!). After that, you’ll be invited to a two-stage hiring process where you have an opportunity to find out more about the role and showcase your skills and experience. Your Talent Acquisition Partner will guide you through the whole process to your first day with us. Benefits for our people
Working for Waracle means you are part of an energetic and diverse community of technologists who care deeply about making a difference. We offer a wide range of benefits that support your wellbeing, health, personal and professional development goals. Waracle offers permanent team members the option to sign up for Medicash, providing access to a comprehensive healthcare cash-back plan. With Medicash, members receive cash back towards everyday healthcare expenses and access to virtual tools for family health and wellbeing. Group sickness cover at work provides peace of mind for employees in case long-term illness strikes. At Waracle, we nurture a vibrant culture where teams stay connected and inspired. From weekly catch-ups to casual meet-ups with leaders, there's always something exciting happening. At Waracle, we offer enhanced maternity and paternity leave to support our employees during big life's milestones. Want to ditch the car and ride the green wave? Or maybe you're all about that fitness grind? Get revved up for savings on a brand-spanking new bike! Embracing the future of work, we champion an adaptive hybrid working model that combines flexibility and collaboration. Benefit from ample time off with our generous holiday allowance of 35 days per year. Unlock exclusive discounts and savings by accessing our employee discount platforms. Whether you're an early bird or a night owl, our flexible hours policy allows you to balance work and personal commitments more effectively. Frequently-asked questions
We work on a Hybrid working model and offer flexible working hours. As proud sponsors, we're geared up to provide sponsorship for eligible roles. We always want to hear from talented people, join our talent pool and we'll contact you when a new opportunity becomes available. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, gender, disability, religion/belief, sexual orientation or age. We are not accepting applications from recruitment agencies.
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