About The Role
An experienced, data-driven and commercially focused digital marketing professional with 8+ years experience working across a variety of businesses (particularly retail). Proven track record of success in leading teams to drive growth & profitability. A senior client lead, supporting omnichannel digital marketing strategy/consultancy projects with particular emphasis on CRM strategies and customer loyalty. Providing a strong track record in tech and data strategies/implementation, integration, activation, and optimisation.
Reporting into Director of Group Accounts and Client Success, the role of the Group Account Director is to drive the business success of our Group Accounts, ensuring client relationship health, sound and effective strategies are in play, solid business outcomes are being achieved and business growth is solidified.
Core attributes include excellent communications and client management, well-rounded digital marketing knowledge, solid understanding of CRM and loyalty to lead client conversations and direct best outcomes, leading projects with a strong focus on customer journeys, behaviour and customer retention. In addition, to be the senior client liaison and strategic lead, an experienced technical (CRM) practitioner and motivational team leader.
Main Accountabilities
Senior client lead Strategic lead across a series of accounts; able to grow the client revenue and profitability through integrated solutions Growth leader so proficient in new business and unlocking client growth across channels with particular emphasis on data strategies and customer retention Reviewing, supporting and feeding back on all output from the team with a high focus on client relations, strategy, successful delivery and outcomes Driver of robust and insightful omni-channel performance analysis which leads to transformational business results Leading all work scope and identifying strong ways of working across all client and internal teams Champion CRM and loyalty across the business, increasing awareness and understanding to unlock more growth Managing many stakeholders in a large business driving forward best practice Client and team escalation point for all matters across the work delivered Leading high level presentations to senior executive team Strong knowledge of digital marketing being well placed to support the team with any issues across all areas Leader in understanding the needs and challenges of the client and providing strong solutions and recommendations Responsible for liaison with third party partnerships, overseeing relationships, ensuring unified approach and successful delivery Core Knowledge and Skills
8-10+ years agency experience in digital marketing – agency or client side, with emphasis on CRM and loyalty Experience across various industries including retail, financial services, travel, & automotive Excellent communicator & story teller for at all levels Pro-active approach to growing existing clients’ business through developing mutually respected relationships with key client and internal personnel A very strong understanding of customer journey strategies with emphasis on CRM and Loyalty effectiveness Well versed at creating and leading a team to implement digital and audience strategies Able to guide senior key stakeholders in their strategic vision, operations and questions Confidence and comfortable working in a fast-paced, changing environment Strong critical-thinking and problem-solving skills Manage senior stakeholders to ensure the team and focuses are on track as well as aligned with business/marketing goals Able to positively challenge and manage expectations when working with multiple stakeholders at all levels Showcase the outputs of the team and be their chief cheerleader both externally to the client and internally to IDHL Experienced at mentorship and development of a team ensuring that they feel supported in their day-to-day work and their future growth Build the team and identify new opportunities to grow the business Drive education and channel understanding across internal and client teams Establish a team culture and strive to create a happy and balanced workplace Conducting appraisals and setting SMART objectives, in addition to regular 1-2-1s with team members Outline of Typical Goals and OKR's for the Role
Client/revenue growth and retention, especially within CRM and loyalty Develop and grow omnichannel strategies and activation Lead & manage excellent client centric solutions which deliver strong business outcomes Manage and lead relationship with data strategy partner to deliver success and unlock growth opportunities Any other Relevant Information
Develop strong senior stakeholder client relations built on positive experience and outcomes Develop a strong, positive ‘all in’ team culture Nourish an existing positive external profile through networking and thought leadership About Us We’re IDHL. With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital. Our portfolio of services span performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we're our client's key partner in growth. Our superpower is helping ambitious brands accelerate their growth in the digital economy, and we work with some pretty cool clients like Costa, Leeds Football Club, and Faberge. But what’s in it for you? Performance-based bonus schemes 26 days holiday plus bank holidays and a birthday lie-in Two additional days for wellbeing and a volunteering day Additional annual leave purchase scheme or trade leave you don’t use for extra salary Hybrid working (a mix of office and home-based for many of our roles) Flexible working scheme Financial support from Salary Finance and Bippit Company pension scheme and health care cash plan Private health care dependent on length of service Clear training and progression programme Free mortgage advice from experts Regular company events and awards Employee perks portal Plus many more, visit our careers page for more details Invested in your growth. Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans. Inclusivity matters to us. We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.
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Senior client lead Strategic lead across a series of accounts; able to grow the client revenue and profitability through integrated solutions Growth leader so proficient in new business and unlocking client growth across channels with particular emphasis on data strategies and customer retention Reviewing, supporting and feeding back on all output from the team with a high focus on client relations, strategy, successful delivery and outcomes Driver of robust and insightful omni-channel performance analysis which leads to transformational business results Leading all work scope and identifying strong ways of working across all client and internal teams Champion CRM and loyalty across the business, increasing awareness and understanding to unlock more growth Managing many stakeholders in a large business driving forward best practice Client and team escalation point for all matters across the work delivered Leading high level presentations to senior executive team Strong knowledge of digital marketing being well placed to support the team with any issues across all areas Leader in understanding the needs and challenges of the client and providing strong solutions and recommendations Responsible for liaison with third party partnerships, overseeing relationships, ensuring unified approach and successful delivery Core Knowledge and Skills
8-10+ years agency experience in digital marketing – agency or client side, with emphasis on CRM and loyalty Experience across various industries including retail, financial services, travel, & automotive Excellent communicator & story teller for at all levels Pro-active approach to growing existing clients’ business through developing mutually respected relationships with key client and internal personnel A very strong understanding of customer journey strategies with emphasis on CRM and Loyalty effectiveness Well versed at creating and leading a team to implement digital and audience strategies Able to guide senior key stakeholders in their strategic vision, operations and questions Confidence and comfortable working in a fast-paced, changing environment Strong critical-thinking and problem-solving skills Manage senior stakeholders to ensure the team and focuses are on track as well as aligned with business/marketing goals Able to positively challenge and manage expectations when working with multiple stakeholders at all levels Showcase the outputs of the team and be their chief cheerleader both externally to the client and internally to IDHL Experienced at mentorship and development of a team ensuring that they feel supported in their day-to-day work and their future growth Build the team and identify new opportunities to grow the business Drive education and channel understanding across internal and client teams Establish a team culture and strive to create a happy and balanced workplace Conducting appraisals and setting SMART objectives, in addition to regular 1-2-1s with team members Outline of Typical Goals and OKR's for the Role
Client/revenue growth and retention, especially within CRM and loyalty Develop and grow omnichannel strategies and activation Lead & manage excellent client centric solutions which deliver strong business outcomes Manage and lead relationship with data strategy partner to deliver success and unlock growth opportunities Any other Relevant Information
Develop strong senior stakeholder client relations built on positive experience and outcomes Develop a strong, positive ‘all in’ team culture Nourish an existing positive external profile through networking and thought leadership About Us We’re IDHL. With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital. Our portfolio of services span performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we're our client's key partner in growth. Our superpower is helping ambitious brands accelerate their growth in the digital economy, and we work with some pretty cool clients like Costa, Leeds Football Club, and Faberge. But what’s in it for you? Performance-based bonus schemes 26 days holiday plus bank holidays and a birthday lie-in Two additional days for wellbeing and a volunteering day Additional annual leave purchase scheme or trade leave you don’t use for extra salary Hybrid working (a mix of office and home-based for many of our roles) Flexible working scheme Financial support from Salary Finance and Bippit Company pension scheme and health care cash plan Private health care dependent on length of service Clear training and progression programme Free mortgage advice from experts Regular company events and awards Employee perks portal Plus many more, visit our careers page for more details Invested in your growth. Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans. Inclusivity matters to us. We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.
#J-18808-Ljbffr
