Group Marketing Manager (Maternity Cover)

·
Full time
Location: Bath
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Job offered by: Pulman
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Group Marketing Manager (Maternity Cover)

Come and join the Pulman family. Group Marketing Manager- 12 month fixed term contract (Maternity Cover) Salary:

Negotiable based on experience up to £50,000 OTE Type:

Full time, Fixed term Department:

Marketing Location:

Pulman Volkswagen, Durham Benefits

– Company Car, laptop, mobile phone Holidays

– 25 annual leave + 8 bank holidays Office Based

– Based predominately at Pulman Volkswagen Durham. Will require to visit all Pulman sites across Cramlington, Durham and Sunderland. Office based role. Hours

– Full-time Monday to Friday, 8.30am to 5pm. To be flexible as occasional out of hours may be required at times, lieu time will be accrued. Pulman Perks

– includes company pension scheme and employee discount scheme. A fantastic opportunity has arisen within our in-house Marketing team. We are looking for a Group Marketing Manager to join our management team on a 12-month contract to provide maternity cover. About the Role As the Group Marketing Manager, you will report to the Commercial Director and will be responsible for managing, motivating and leading a team of five fantastic support staff. You will have a pivotal role in shaping the company’s marketing and communication strategy whilst driving productivity, sales and revenue across all departments. The marketing team is responsible for promoting all Pulman products and services as well as representing the Volkswagen Group manufacturer brands which include Volkswagen, SEAT, Škoda, CUPRA, Volkswagen Commercial Vehicles and VWFS Rent-a-Car. Responsibilities Manage, motivate and lead a fantastic team of five people. Use management tools such as Jira and Range to help plan & organise team workflows and efficiencies on a day-to-day basis. Creating team and individual targets to help achieve overall marketing KPI’s. To plan, develop, implement and measure a range of B2C and B2B marketing campaigns. Produce acquisition and retention-based strategies. Develop quarterly campaigns in-line with manufacturer brand strategies. Delivering and measuring results against KPIs. Maintain and adhere to the marketing budget. Work collaboratively with a diverse staff team to create and manage cross-organisational integrated marketing campaigns. Source and maximise opportunities to help build fantastic relationships with external partners, sponsors, charities, community and suppliers. Working and negotiating with media providers to produce the most impactful and effective marketing communication strategies. Manage and maintain efficiencies whilst working with external agencies. Ensure manufacturer franchise standards are met, and compliance is achieved across all marketing channels. React to manufacturer marketing demands and changes in campaign strategies. Comply with legislative standards which includes FCA advertising standards and the GDPR. Produce result driven reports and analyse successes to help create future campaign directions. Support the team with marketing operations. Key Skills and Experience The individual will have a

minimum of 5 years’ experience in Marketing Management

preferably in an in-house environment. Retail industry would be advantageous. Pulman are also looking for an individual with at

least 5 years’ experience in People Management . Excellent communication, time management and planning skills are essential for this role. We’re looking for someone who is a self-starter, enthusiastic and self-motivated to deliver the best and most impactful marketing strategies. You’ll have a positive and upbeat approach that will motivate others. The successful candidate will also be hands-on with marketing to help the team during high pressure time periods. You’ll be able to therefore support with website updates, design and graphics, email creation, content ideas and copywriting when needed.

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