We are transforming our customer success function from a cost center to a value driver. We now play a pivotal role in driving retention and monetization, through delivery of exceptional customer experiences that build confidence at every touchpoint. This cultural shift moves from an approach that focuses on traditional call center indicators to delivering what matters to our customers and harnessing the power of our ecosystem of products and services to increase ARPC and LTV.
This new role will drive the overall customer success strategy for retention and monetization of our customer base. As our customer base primarily consists of accountants, sole traders and small businesses, we focus on 1:many initiatives - both digital and value added human services. This enables us to execute on our strategy at scale.
This role reports directly to the Senior Manager of Growth and Retention with scope across the local market.
Responsibilities
Contribute to the customer success retention and monetisation strategy, aligned to both the global Customer Success 'growth and retention' strategy, and the local Market strategy. Drive and deliver on the growth and retention goals established under the programs: Onboarding, Lead generation, Saves, and Monetisation programs. Continuously improve existing initiatives to achieve retention and monetisation targets - including customer onboarding, lead generation cancellation saves, and AI driven upsell recommendations. Ideate, design and run experiments to quantify the expected impact of proposed growth initiatives before formally launching them across the market. Partner with Customer Experience Design to create the detailed design, playbook and implementation plan to enable execution of these strategic initiatives - the playbook would include an overview of the customer journey, process maps, resources needed to test/execute, measures of success etc. Programme manage the implementation of programs and be accountable for the execution of the program through collaborating with internal stakeholders - whether they be delivered by our outsourced BPO partners, in-house team members or through digital interventions. Contribute to the establishment of the lagging and leading indicators to report on the success of our retention and monetisation strategy - and confidently present impact and insights to key stakeholders and leadership. Contribute to the development of business cases for tech and resource investment to accelerate the roll out of AI and platform capabilities. Work with global peers and stakeholders in Sydney, London, and US markets to share new ideas, experiments and successes - to support our 'global by design' principles.
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