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Description
Job Title: Growth Manager, Performance Marketing
Location: London (Hybrid working available)
Reporting To: Head of Acquisition
Who we are
At Monica Vinader, we're on a mission to prove that buying better, wearing longer and doing better don't have to be mutually exclusive. From our commitment to making the most sustainable jewellery we can using precious materials, to the timeless style and endless versatility of our pieces, we are driven to making everyday fine jewellery accessible and affordable.
We are digital first, omni-channel, customer obsessed, female led and inclusive, focused on creating meaningful relationships with our community, who we owe our success to. We are looking for someone special to join our team to help us make luxury something we can all enjoy everyday.
Where we need your help
We are restructuring our performance marketing strategy to ensure it's powerful enough to drive our next phase of growth. This Growth Manager role is an exciting opportunity to help shape this evolution, optimizing key channels and identifying new opportunities to scale. While campaign management skills are a prerequisite for this role, our specific need is someone who truly understands ecommerce growth as a whole and quantifies the impact of their work by actual business performance and not campaign metrics.
What you'll do
Drive Customer Acquisition:
Help evolve the strategy and execution of Meta and Google campaigns to acquire new customers and drive incremental revenue growth in the UK and US markets.
Focus on Business Impact:
Prioritize business performance over channel-specific metrics, ensuring every campaign contributes to incremental commercial outcomes.
Optimize Campaigns Strategically:
Analyze and adjust performance marketing campaigns with a focus on driving efficiency and impact while understanding customer behavior and market dynamics.
Enhance the Customer Journey:
Work cross-functionally to identify and improve key touchpoints in the customer journey, tailoring experiences for the UK and US audiences.
Explore New Channels:
Identify and test new growth opportunities outside of Meta and Google, contributing to the evolution of the overall marketing strategy.
Collaborate with Creative Teams:
Provide actionable insights and feedback to designers to produce compelling, high-performing paid social creative that resonates with target audiences.
Focus on Incrementality:
Analyze campaigns to identify true incremental gains, ensuring the business invests in strategies that drive real growth.
Leverage Data to Drive Decisions:
Use advanced analytics to measure attribution, assess performance, and inform strategic marketing decisions that maximize ROI and customer lifetime value.
Stay Ahead of Trends:
Keep up to date with industry trends, emerging channels, and competitor strategies to maintain a competitive edge in performance marketing.
Solve Problems Proactively:
Take ownership of challenges, propose innovative solutions, and execute with speed and precision to achieve ambitious business goals.
What you'll bring Holistic Growth Strategy:
We will be asking candidates to demonstrate how they have achieved actual, incremental growth outside of marketing campaign optimisation.
Performance Marketing Expertise:
A proven track record in managing and optimizing paid social, paid search & affiliate campaigns to drive measurable growth in e-commerce.
Data-Driven Decision Making:
Advanced analytical skills to assess campaign performance, attribution, and incrementality, with the ability to translate insights into impactful strategies.
Commercial Mindset:
A relentless focus on business outcomes, ensuring every action contributes to incremental revenue growth and aligns with overall company goals.
Ambitious and Detail-Oriented Approach:
A strong drive to excel, with exceptional attention to detail and the ability to quickly adapt and learn in a dynamic, high-growth environment.
To be successful at Monica Vinader... You are a doer You're a team player You're humble You are honest, straightforward and transparent You are a good teacher/mentor (approachable and accessible) You want to get your hands dirty You solve problems You are resilient You are flexible You are entrepreneurial, smart, and passionate If you don't know something, you say so. Then go figure it out quickly You love working in a creative environment You have a sense of humour You are an insatiable learner Additional Requirements Ability to document your authorisation to work in the United Kingdom. Travel Requirements Regular travel to our London office may be required. This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.
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Help evolve the strategy and execution of Meta and Google campaigns to acquire new customers and drive incremental revenue growth in the UK and US markets.
Focus on Business Impact:
Prioritize business performance over channel-specific metrics, ensuring every campaign contributes to incremental commercial outcomes.
Optimize Campaigns Strategically:
Analyze and adjust performance marketing campaigns with a focus on driving efficiency and impact while understanding customer behavior and market dynamics.
Enhance the Customer Journey:
Work cross-functionally to identify and improve key touchpoints in the customer journey, tailoring experiences for the UK and US audiences.
Explore New Channels:
Identify and test new growth opportunities outside of Meta and Google, contributing to the evolution of the overall marketing strategy.
Collaborate with Creative Teams:
Provide actionable insights and feedback to designers to produce compelling, high-performing paid social creative that resonates with target audiences.
Focus on Incrementality:
Analyze campaigns to identify true incremental gains, ensuring the business invests in strategies that drive real growth.
Leverage Data to Drive Decisions:
Use advanced analytics to measure attribution, assess performance, and inform strategic marketing decisions that maximize ROI and customer lifetime value.
Stay Ahead of Trends:
Keep up to date with industry trends, emerging channels, and competitor strategies to maintain a competitive edge in performance marketing.
Solve Problems Proactively:
Take ownership of challenges, propose innovative solutions, and execute with speed and precision to achieve ambitious business goals.
What you'll bring Holistic Growth Strategy:
We will be asking candidates to demonstrate how they have achieved actual, incremental growth outside of marketing campaign optimisation.
Performance Marketing Expertise:
A proven track record in managing and optimizing paid social, paid search & affiliate campaigns to drive measurable growth in e-commerce.
Data-Driven Decision Making:
Advanced analytical skills to assess campaign performance, attribution, and incrementality, with the ability to translate insights into impactful strategies.
Commercial Mindset:
A relentless focus on business outcomes, ensuring every action contributes to incremental revenue growth and aligns with overall company goals.
Ambitious and Detail-Oriented Approach:
A strong drive to excel, with exceptional attention to detail and the ability to quickly adapt and learn in a dynamic, high-growth environment.
To be successful at Monica Vinader... You are a doer You're a team player You're humble You are honest, straightforward and transparent You are a good teacher/mentor (approachable and accessible) You want to get your hands dirty You solve problems You are resilient You are flexible You are entrepreneurial, smart, and passionate If you don't know something, you say so. Then go figure it out quickly You love working in a creative environment You have a sense of humour You are an insatiable learner Additional Requirements Ability to document your authorisation to work in the United Kingdom. Travel Requirements Regular travel to our London office may be required. This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.
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