We are looking for a Growth Marketing Lead that is passionate about an honest and purpose-led food brand. We are on a mission to shake up the meal supplement industry. The role will suit someone who is ambitious and driven and has a good track record of high-growth marketing, and is ready to take the next step in their career in terms of responsibility. You will report directly to the CEO and have the opportunity to grow with the company. We’ve worked out our growth strategy and are looking for someone to bring it to life. You will have the support of an experienced external growth advisor to work collaboratively with. What will your role look like day-to-day?
Execute the growth strategy by running the growth process (with support) to continue to experiment and optimise around different parts of the customer journey. Establish a methodical creative testing process on paid channels, working in tandem with a social media/influencer manager to brief in, create and iterate on high performing ads. Fully manage ad campaigns on Google and Meta ads, including campaign strategy, execution, analysis and reporting learnings and next steps to the wider team. Strategise, set up, track and measure email campaigns to maximize customer acquisition and retention. Conduct regular customer research to better understand the needs of the target audience and use these insights to drive improvements. Analyse the performance across growth channels and report on KPIs on a regular basis. Optimise landing pages and the website based on user insights to improve conversion to purchase. Test and help finetune the messaging and value proposition of Whole Supp. You have the ability to manage multiple projects simultaneously and work towards tight deadlines. What do you bring?
Self-starter with a high level of discipline and flexibility. Being self-managed and diligent is essential. An analytic mindset where you aren’t afraid to dive into the data. Experience in at least Meta Ads, Google Ads, Google Analytics, Email Marketing (Klaviyo) and landing page optimisation. The ability to multitask and get things done effectively in a start-up environment through strong project management skills. Passion for working in a start-up where things can be scrappy at times (it’s where the magic happens!). Honest and transparent communication with a personal growth mindset to learn and develop - a lot of things won’t work in the beginning, and that is ok! 4-5 years of experience, ideally working for startups or agencies. A love for health and/or fitness. Nice to have: Design or copywriting skills. What is in it for you?
Work remotely. Bonus linked to sales data and performance. 25 days holidays. Opportunity to grow as the company grows. Free Whole Supp. Salary between 50K-55K annually for four days per week (equivalent to £62.5K-£68.75K for five days per week). We have huge ambitions, do you? Send your CV and cover letter to Darren@wholesupp.com
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