Fixed-term contract - maternity cover
The Role The Head Of B2B Content is accountable for creating and delivering the brand strategies of our B2B brands. They sit on both the Brands and B2B Leadership teams and contribute to the strategies of the department and the division. The Head Of B2B Content will lead the development of our brands by building their reputation and profile in the market, generating and publishing creative content ideas, and shaping and executing a successful audience strategy. They will manage and recruit best-in-class Editors to lead the execution of the brand strategies and work effectively with key stakeholders in commercial, marketing, product and tech teams. The objectives for the role will be to grow audience and engagement among our target audiences and support our commercial divisions with relevant, high-intent traffic. What we're offering you: Competitive holiday benefits (25 days a year paid holiday, plus 8 bank holidays) Work from anywhere for 2 weeks a year Life Assurance to protect your loved ones Summer hours Benefits allowance for health, dental, and vision coverage Defined Contribution Pension and Salary Sacrifice Scheme Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families Family Forward support for our MVF parents and their mini-mes Free breakfast when in the office Our Team The Brands team is responsible for growing the organic traffic of brands such as The Eco Experts, Expert Market, Startups, Tech.co, Expert Reviews and Website Builder Expert.
The department consists of: Content team
- responsible for creating and delivering a high-quality content strategy that meets organic traffic and conversion targets, and delivers a trusted and unique brand experience.
Audience team
- responsible for delivering audience development strategies that grow the reach and visibility of MVF’s brands. The team comprises SEO and Campaigns (link acquisition) teams.
Insights team
- responsible for conducting in-depth research into key subject areas and target audiences, with the aim of building brand authority and trustworthiness as well as key client relationships.
Responsibilities Strategic Develop a deep understanding of the target audience and market trends.
Collaborate with the B2B Leadership to create a B2B brand strategy that caters for audience needs and supports our business growth objectives.
Deliver the B2B strategy with the support of Editors and content teams
Collaborate with other leaders and functional teams (Content, SEO, CRO & Tech) to deliver and communicate the roadmap for the brands to the business
Leadership and Management Ensure the team understands and delivers the brand and content strategy.
Lead, direct and motivate the brand editors, setting clear goals and objectives
Contribute to a strong, positive culture at MVF, to attract, motivate, develop and retain talent
Drive momentum across teams and projects and facilitate clear communication between contributors
Operational Overall ownership of content strategy for B2B brands and B2B roadmap
Monitor performance and progress of initiatives
Responsibility for key performance indicators for the brands
Reporting of B2B performance at Barometer meetings/MBRs
Skills & Experience Leadership experience as an Editor of B2B brands
Demonstrable experience of building audience on a digital platform
Strong understanding of SEO
Social media strategy and audience development experience
Good working knowledge of Google Analytics and relevant search/analytics tools
Great communicator
Background in content creation for a media brand would be an advantage
What Success Looks Like: Most effective levers to accelerate growth identified and actioned
Content strategy drives increased volumes of high-value traffic
Brand performance meets or exceeds targets
The long-term brand vision is well balanced with short-term performance
A motivated team delivering high output
Our Ideal MVFer: Content strategy experience, with significant time in a leadership role
Track record of developing innovative original content
Experience managing a website and growing organic traffic and revenue
Deep understanding of many types of content - product reviews, how-to guides, breaking news, features, investigative, trends etc.
A good understanding of organic search, email and social media strategy
Demonstrable experience of working collaboratively - and successfully - across departments, including Product & Tech, Data, Sales, Marketing, Outreach & PR
Ability to interpret data, audience insights and analytics to inform coverage decisions and meet goals
Highly driven and motivated
#J-18808-Ljbffr
The Role The Head Of B2B Content is accountable for creating and delivering the brand strategies of our B2B brands. They sit on both the Brands and B2B Leadership teams and contribute to the strategies of the department and the division. The Head Of B2B Content will lead the development of our brands by building their reputation and profile in the market, generating and publishing creative content ideas, and shaping and executing a successful audience strategy. They will manage and recruit best-in-class Editors to lead the execution of the brand strategies and work effectively with key stakeholders in commercial, marketing, product and tech teams. The objectives for the role will be to grow audience and engagement among our target audiences and support our commercial divisions with relevant, high-intent traffic. What we're offering you: Competitive holiday benefits (25 days a year paid holiday, plus 8 bank holidays) Work from anywhere for 2 weeks a year Life Assurance to protect your loved ones Summer hours Benefits allowance for health, dental, and vision coverage Defined Contribution Pension and Salary Sacrifice Scheme Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families Family Forward support for our MVF parents and their mini-mes Free breakfast when in the office Our Team The Brands team is responsible for growing the organic traffic of brands such as The Eco Experts, Expert Market, Startups, Tech.co, Expert Reviews and Website Builder Expert.
The department consists of: Content team
- responsible for creating and delivering a high-quality content strategy that meets organic traffic and conversion targets, and delivers a trusted and unique brand experience.
Audience team
- responsible for delivering audience development strategies that grow the reach and visibility of MVF’s brands. The team comprises SEO and Campaigns (link acquisition) teams.
Insights team
- responsible for conducting in-depth research into key subject areas and target audiences, with the aim of building brand authority and trustworthiness as well as key client relationships.
Responsibilities Strategic Develop a deep understanding of the target audience and market trends.
Collaborate with the B2B Leadership to create a B2B brand strategy that caters for audience needs and supports our business growth objectives.
Deliver the B2B strategy with the support of Editors and content teams
Collaborate with other leaders and functional teams (Content, SEO, CRO & Tech) to deliver and communicate the roadmap for the brands to the business
Leadership and Management Ensure the team understands and delivers the brand and content strategy.
Lead, direct and motivate the brand editors, setting clear goals and objectives
Contribute to a strong, positive culture at MVF, to attract, motivate, develop and retain talent
Drive momentum across teams and projects and facilitate clear communication between contributors
Operational Overall ownership of content strategy for B2B brands and B2B roadmap
Monitor performance and progress of initiatives
Responsibility for key performance indicators for the brands
Reporting of B2B performance at Barometer meetings/MBRs
Skills & Experience Leadership experience as an Editor of B2B brands
Demonstrable experience of building audience on a digital platform
Strong understanding of SEO
Social media strategy and audience development experience
Good working knowledge of Google Analytics and relevant search/analytics tools
Great communicator
Background in content creation for a media brand would be an advantage
What Success Looks Like: Most effective levers to accelerate growth identified and actioned
Content strategy drives increased volumes of high-value traffic
Brand performance meets or exceeds targets
The long-term brand vision is well balanced with short-term performance
A motivated team delivering high output
Our Ideal MVFer: Content strategy experience, with significant time in a leadership role
Track record of developing innovative original content
Experience managing a website and growing organic traffic and revenue
Deep understanding of many types of content - product reviews, how-to guides, breaking news, features, investigative, trends etc.
A good understanding of organic search, email and social media strategy
Demonstrable experience of working collaboratively - and successfully - across departments, including Product & Tech, Data, Sales, Marketing, Outreach & PR
Ability to interpret data, audience insights and analytics to inform coverage decisions and meet goals
Highly driven and motivated
#J-18808-Ljbffr
