Our Support Centre is in Hemel Hempstead Herts we operate a hybrid working model and have 700 amazing team members across our support centre.
1 Park Lane, Hemel Hempstead, Herts HP2 4YL GBR
HemelHempstead (Hybrid) – 2-3 days a week in office
Annual salary + bonus and benefits
We’re looking for a collaborative Head of Customer Lifecycle Marketing (CLM)to lead a transformation in how we engage with our potential customers, helpingguide them from interest through to purchase. Primarily focused on caravansales — a key part of our business strategy — we’re seeking a true CLMspecialist with experience in strategizing customer journeys forhigh-consideration products (such as cars, homes, or other significantpurchases). You’ll work across the guest and owner journey - holiday revenue,caravan sales revenue, and customer advocacy to create a seamless and positiveexperience for our guests and owners.
This is a role for an empowering leader – you will deliverthe work through your team.
Your Opportunity:
To learn, develop and become an expert in a key area of the business by:
- Owning and developing the CRM strategy for Haven, completely transforming ourcurrent setup
- Taking accountability for the sales funnel and conversion thereof
- Leading a team and empowering them to deliver across email marketing andoutbound telemarketing
- Overseeing the content plan, data segmentation strategy and customer journeyfor all emails
- Leading on ensuring customer data is leveraged, working with the DataManagement team
What we’d like you to bring:
- Senior level experience of leading CRM teams, including knowledge of buildingand sending emails
- Demonstrable leadership skills and behaviours, you know how to develop and leadyour team to succeed
- Deep understanding of customer databases
- Demonstratable ability to effectively nurture the sales funnel for a highvalue or luxury product
- Strong data-driven mindset
- Strong understanding of test and learn processes in email
What’s In ItFor You?
- Holiday allowance that rises with service, plus a ‘Holiday Buy Scheme’
- Annual bonus
- 20% discount on both Haven and Warner Hotels holiday for you, family andfriends
- Comprehensive wellbeing support
- Access to the Bourne Leisure corporate box at the O2 Arena ,London
- Exclusive discounts with corporate partners
- Exciting career pathways, including Learning and Development opportunitiessuch as Apprenticeships and Degrees
-Enhanced family friendly policies and pay (eligibility criteria applied)
Who are we?
We’re part of an award-winning Bourne Leisure family, which includes Haven& Warner Hotels. We have 9,000 fantastic team members and 39 beautifulseaside locations and our HQ based in Hemel Hempstead.
What’s it like to work with us?
Working with us is ultimately defined by our exceptionalpeople and teams. At Haven, we take pride in our Breath of Fresh Air culture,which focuses on valuing and supporting every team member. We prioritiseopenness and transparency in our interactions allowing our team members to betheir authentic selves.
We operate a hybrid working model, meaning 50% of your working week willbe spent at the office, occasionally on Park, or at external events.
What can you expect during the recruitment process?
The interview process will be up to 3 stages and may contain a presentation orskills test, depending on the role. If you require any support or reasonableadjustments to help you perform at your best during this process, please let usknow.
Diversity, equity, and inclusion are at the heart of who weare and what we do. Our commitment to these values is unwavering and they arecentral to our mission. We encourage applications from all backgrounds,communities and industries and we are happy to discuss any reasonableadjustments or flexibility that you may require, including whether a role canbe part-time or a job-share.
We genuinely care about every candidate's experience duringthe recruitment process and are here to provide support where we can. If yourequire any assistance or reasonable adjustments while applying, please don'thesitate to reach out to us at
1 Park Lane, Hemel Hempstead, Herts HP2 4YL GBR
Job Details
Head of CLM (Customer Lifecycle Marketing)HemelHempstead (Hybrid) – 2-3 days a week in office
Annual salary + bonus and benefits
We’re looking for a collaborative Head of Customer Lifecycle Marketing (CLM)to lead a transformation in how we engage with our potential customers, helpingguide them from interest through to purchase. Primarily focused on caravansales — a key part of our business strategy — we’re seeking a true CLMspecialist with experience in strategizing customer journeys forhigh-consideration products (such as cars, homes, or other significantpurchases). You’ll work across the guest and owner journey - holiday revenue,caravan sales revenue, and customer advocacy to create a seamless and positiveexperience for our guests and owners.
This is a role for an empowering leader – you will deliverthe work through your team.
Your Opportunity:
To learn, develop and become an expert in a key area of the business by:
- Owning and developing the CRM strategy for Haven, completely transforming ourcurrent setup
- Taking accountability for the sales funnel and conversion thereof
- Leading a team and empowering them to deliver across email marketing andoutbound telemarketing
- Overseeing the content plan, data segmentation strategy and customer journeyfor all emails
- Leading on ensuring customer data is leveraged, working with the DataManagement team
What we’d like you to bring:
- Senior level experience of leading CRM teams, including knowledge of buildingand sending emails
- Demonstrable leadership skills and behaviours, you know how to develop and leadyour team to succeed
- Deep understanding of customer databases
- Demonstratable ability to effectively nurture the sales funnel for a highvalue or luxury product
- Strong data-driven mindset
- Strong understanding of test and learn processes in email
What’s In ItFor You?
- Holiday allowance that rises with service, plus a ‘Holiday Buy Scheme’
- Annual bonus
- 20% discount on both Haven and Warner Hotels holiday for you, family andfriends
- Comprehensive wellbeing support
- Access to the Bourne Leisure corporate box at the O2 Arena ,London
- Exclusive discounts with corporate partners
- Exciting career pathways, including Learning and Development opportunitiessuch as Apprenticeships and Degrees
-Enhanced family friendly policies and pay (eligibility criteria applied)
Who are we?
We’re part of an award-winning Bourne Leisure family, which includes Haven& Warner Hotels. We have 9,000 fantastic team members and 39 beautifulseaside locations and our HQ based in Hemel Hempstead.
What’s it like to work with us?
Working with us is ultimately defined by our exceptionalpeople and teams. At Haven, we take pride in our Breath of Fresh Air culture,which focuses on valuing and supporting every team member. We prioritiseopenness and transparency in our interactions allowing our team members to betheir authentic selves.
We operate a hybrid working model, meaning 50% of your working week willbe spent at the office, occasionally on Park, or at external events.
What can you expect during the recruitment process?
The interview process will be up to 3 stages and may contain a presentation orskills test, depending on the role. If you require any support or reasonableadjustments to help you perform at your best during this process, please let usknow.
Diversity, equity, and inclusion are at the heart of who weare and what we do. Our commitment to these values is unwavering and they arecentral to our mission. We encourage applications from all backgrounds,communities and industries and we are happy to discuss any reasonableadjustments or flexibility that you may require, including whether a role canbe part-time or a job-share.
We genuinely care about every candidate's experience duringthe recruitment process and are here to provide support where we can. If yourequire any assistance or reasonable adjustments while applying, please don'thesitate to reach out to us at
