Head of E-commerce at Sigma Sports

Company Overview: Sigma Sports is a premier omnichannel destination retailer specialising in premium road, gravel, and triathlon cycling equipment. Renowned for curating high-quality products and delivering exceptional service, Sigma Sports operates two flagship stores located in Hampton Wick and Oakham, catering to passionate cyclists and triathletes seeking top-tier performance and style. Position Overview: Sigma Sports is seeking a highly driven and strategic Head of E-commerce to lead the company’s Direct sales channel and drive digital growth. Reporting to the Head of Commercial, this role is responsible for the ownership of the Direct channel, including sales and margin forecasts, which must be underpinned by a KPI-driven approach. The role will also focus on optimising key pillars of e-commerce, including CVR (conversion rate), session growth across all digital channels, and AOV (average order value), ensuring the achievement of ambitious growth targets. The ideal candidate will have extensive experience in e-commerce, a strong understanding of the digital retail environment, and a proven track record of delivering growth in an omnichannel business. Key Responsibilities: E-commerce Strategy & Channel Ownership: Develop and implement the overall e-commerce strategy, ensuring alignment with the company’s commercial goals. Own the Direct sales channel, taking responsibility for sales and margin forecasts, and ensuring they are KPI-driven. Monitor and optimise key metrics, including CVR, session growth across all digital channels, and AOV, to achieve sales targets. Customer Experience: Optimise the customer journey across the website and mobile platforms to enhance user experience, increase conversion rates, and drive customer satisfaction. Lead initiatives to improve personalisation, site usability, and engagement while ensuring alignment with Sigma Sports’ premium brand positioning. Digital Sales Growth: Identify and execute opportunities for revenue growth through Direct e-commerce sales and complementary digital channels, including marketplaces and digital marketing. Work closely with the Marketing team to drive traffic, manage promotions, and enhance SEO/SEM strategies. Performance Monitoring & Reporting: Track and analyse key performance indicators (KPIs) for the Direct channel. Job Type:

Full-time Pay:

From £70,000.00 per year Benefits: Company pension Cycle to work scheme Life insurance Private medical insurance Store discount Work from home Schedule: Monday to Friday Education: Diploma of Higher Education (preferred) Experience: Digital marketing: 1 year (preferred) Marketing: 1 year (preferred) Work Location:

Hybrid remote in Kingston upon Thames KT1 4HG Application deadline:

31/01/2025

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