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Job Description
Join Sherwin Williams CBG EMEAI as Head of E-Commerce!
At Sherwin Williams CBG EMEAI, we are dedicated to delivering innovative paint solutions that inspire creativity and transform spaces. Our diverse portfolio includes renowned brands such as Valspar, Ronseal, V&CO, Purdy, and Geocel. We are now seeking to elevate our e-commerce presence across the EMEAI region and are looking for an experienced Head of E-Commerce to lead this initiative.
Position Overview:
As the Head of E-Commerce, you will be instrumental in establishing and growing our e-commerce business within the EMEAI region. Your role will involve developing a comprehensive e-commerce strategy, driving revenue growth, and enhancing customer engagement across our brands. The ideal candidate will have a strong grasp of e-commerce best practices, data analysis, SEO, SEM, and digital marketing. You will work collaboratively with various teams and initially deliver results through specialist partner agencies, with the goal of building an internal team. A key responsibility will be identifying and implementing the most effective e-commerce platforms for our products.
Responsibilities
Platform Scoping and Strategy Development:
Evaluate and recommend e-commerce platforms for product sales, including the Sherwin Williams CBG EMEAI website, brand-specific sites, Amazon, and other relevant marketplaces. Develop and implement a comprehensive e-commerce strategy that aligns with our business goals and maximizes reach and profitability for brands like Valspar, Ronseal, V&CO, Purdy, and Geocel. Create business cases for different e-commerce strategies to justify investment and resource allocation.
E-Commerce Experience Management:
Oversee the implementation of the customer journey from site entry to purchase, ensuring a seamless and engaging experience following the successful buy-in to the strategy. Collaborate with UX designers to build an intuitive, mobile-optimized website that aligns with industry best practices.
Conversion Rate Optimization:
Analyze website performance and customer behavior post-implementation to identify areas for improvement. Implement strategies to reduce basket abandonment and streamline the checkout process, utilizing A/B testing and data analytics.
Analytics and Reporting:
Provide data-driven insights and strategies based on performance metrics and key performance indicators (KPIs) as the program progresses. Oversee reporting on overall e-commerce performance and adjust strategies accordingly to ensure continuous improvement.
Content Optimization and Merchandising:
Work closely with the internal e-business team to supply and optimize content across our own sites and any other platforms we partner with, leveraging the established strategy. Collaborate with the Brand and Digital Marketing team to drive marketing content that enhances sales conversion and creates assets for activities such as Google Shopping and TikTok Shop.
Cross-Functional Team Collaboration:
Foster collaboration across marketing, sales, and product development teams to align e-commerce initiatives with overall business objectives, building on the momentum gained from the initial strategy. Engage with stakeholders to ensure ongoing alignment on e-commerce strategies and enhancements to the customer experience.
Agency Management and Team Building:
Initially deliver e-commerce initiatives through specialist partner agencies, managing these relationships to achieve our business goals. Develop a plan for building an internal e-commerce team, aligning roles and responsibilities with our long-term vision for growth.
Qualifications Bachelor's degree in Business, Marketing, or a related field. Over 5 years of experience in e-commerce management or strategy, preferably in the retail or consumer goods sector. Demonstrated success in building and executing effective e-commerce strategies from the ground up. Strong expertise in data analysis, SEO, SEM, digital marketing, and traffic-driving practices. Proven experience in evaluating and implementing various e-commerce platforms and marketplaces. Excellent communication, leadership, and team collaboration skills. A passion for the paint and coatings industry, especially for brands like Valspar, Ronseal, V&CO, Purdy, and Geocel, is a plus. Our offer to you.... Work-life balance Competitive compensation program Bonus plan Private medical insurance Career growth opportunities in a truly international environment Leaders in innovation within the protective coatings industry Continuous training programs for all seniority levels through Sherwin Academy Attractive wellbeing, mental health, women & inclusion, and ID&E programs About Us Here, we believe there's not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there's a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. We'll give you the space to share your strengths and we want you to show us what you can do. You can innovate, grow and discover in a place where you can thrive! Eligibility to Work You will need to provide proof of right to work. It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying for. Equal Opportunity Employer An equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law. Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
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Evaluate and recommend e-commerce platforms for product sales, including the Sherwin Williams CBG EMEAI website, brand-specific sites, Amazon, and other relevant marketplaces. Develop and implement a comprehensive e-commerce strategy that aligns with our business goals and maximizes reach and profitability for brands like Valspar, Ronseal, V&CO, Purdy, and Geocel. Create business cases for different e-commerce strategies to justify investment and resource allocation.
E-Commerce Experience Management:
Oversee the implementation of the customer journey from site entry to purchase, ensuring a seamless and engaging experience following the successful buy-in to the strategy. Collaborate with UX designers to build an intuitive, mobile-optimized website that aligns with industry best practices.
Conversion Rate Optimization:
Analyze website performance and customer behavior post-implementation to identify areas for improvement. Implement strategies to reduce basket abandonment and streamline the checkout process, utilizing A/B testing and data analytics.
Analytics and Reporting:
Provide data-driven insights and strategies based on performance metrics and key performance indicators (KPIs) as the program progresses. Oversee reporting on overall e-commerce performance and adjust strategies accordingly to ensure continuous improvement.
Content Optimization and Merchandising:
Work closely with the internal e-business team to supply and optimize content across our own sites and any other platforms we partner with, leveraging the established strategy. Collaborate with the Brand and Digital Marketing team to drive marketing content that enhances sales conversion and creates assets for activities such as Google Shopping and TikTok Shop.
Cross-Functional Team Collaboration:
Foster collaboration across marketing, sales, and product development teams to align e-commerce initiatives with overall business objectives, building on the momentum gained from the initial strategy. Engage with stakeholders to ensure ongoing alignment on e-commerce strategies and enhancements to the customer experience.
Agency Management and Team Building:
Initially deliver e-commerce initiatives through specialist partner agencies, managing these relationships to achieve our business goals. Develop a plan for building an internal e-commerce team, aligning roles and responsibilities with our long-term vision for growth.
Qualifications Bachelor's degree in Business, Marketing, or a related field. Over 5 years of experience in e-commerce management or strategy, preferably in the retail or consumer goods sector. Demonstrated success in building and executing effective e-commerce strategies from the ground up. Strong expertise in data analysis, SEO, SEM, digital marketing, and traffic-driving practices. Proven experience in evaluating and implementing various e-commerce platforms and marketplaces. Excellent communication, leadership, and team collaboration skills. A passion for the paint and coatings industry, especially for brands like Valspar, Ronseal, V&CO, Purdy, and Geocel, is a plus. Our offer to you.... Work-life balance Competitive compensation program Bonus plan Private medical insurance Career growth opportunities in a truly international environment Leaders in innovation within the protective coatings industry Continuous training programs for all seniority levels through Sherwin Academy Attractive wellbeing, mental health, women & inclusion, and ID&E programs About Us Here, we believe there's not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there's a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. We'll give you the space to share your strengths and we want you to show us what you can do. You can innovate, grow and discover in a place where you can thrive! Eligibility to Work You will need to provide proof of right to work. It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying for. Equal Opportunity Employer An equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law. Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
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