Head of Foodservice – Sales

The Head of Foodservice Channel will be responsible for leading the foodservice division, driving growth, strategic partnerships, and enhancing customer relationships across the UK market. This role requires a strategic thinker with deep industry knowledge, commercial acumen, and a strong leadership presence to elevate our brand in the foodservice sector. Working as a key member of the leadership team you will support us in making key decisions at pace. St Ewe is a fast-moving business that is very innovative within the industry, and a focus on strengthening our family-based culture is key. What does success look like? Developing an overall sales strategy for the out-of-home channel, describing tactics, plans and maximising profit margins. Developing customer sales plans with all the key customers, enhancing the brand and developing our business. Working closely with the marketing team to develop a marketing plan that delivers sales targets and works up sales campaigns along with our key customer demands. During a period of intense growth, developing a strong pervasive culture of service excellence, ensuring the St Ewe Eggs brand is protected and enhanced, and the quality of the services to our customers are continually reviewed and improved. Developing relationships with existing and potential customers, identifying and reporting on business opportunities in target markets. Representing the business at conferences, trade fairs and networking events, maximising new business development opportunities. Providing leadership to the sales team, ensuring KPIs and budgets are exceeded. Ensuring an environment of team engagement, training and development is progressed and the culture of St Ewe is actively supported across the business. Working collaboratively with Operations, Marketing, HR, Finance, Product Development, Technical Teams and our Producers to ensure smooth relationships and respond to the needs of the business. Continually motivating the team whilst building capability and morale, ensuring day-to-day operations are effective. Skills Required Strong commercial experience with a track record of driving sales growth, business development, and profitability in the foodservice industry. Excellent leadership skills with the ability to inspire, develop, and lead cross-functional teams. In-depth understanding of the UK foodservice market, including trends, customer needs, and key players. Excellent negotiation, communication, and interpersonal skills. Ability to think strategically and execute effectively. Strong understanding of P&L management and financial performance. Ability to work collaboratively with internal teams, external partners, and customers. Demonstrates resilience and agency. Proven experience (10 years +) in leading and managing a sales team in the foodservice/hospitality channel in the UK. A track record of successful leadership in a fast-paced, competitive market environment. Experience of the food industry at a senior management level and negotiating national contracts with hospitality groups and wholesalers is essential. Strong experience in leading and managing in service-based organisations and have the ability to influence and collaborate with a wide range of senior stakeholders. You will also benefit from a £5000 car allowance. Job Types:

Full-time, Permanent Pay:

Up to £70,000.00 per year Additional pay: Company events Company pension Discounted or free food Free parking Life insurance On-site parking Private medical insurance Referral programme Schedule: Monday to Friday Seniority level

Executive Employment type

Full-time Job function

Management and Manufacturing Industries

Food and Beverage Manufacturing

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