Head Of Growth

CMC Markets is looking for someone with a passion for cultivating excellence who is interested in financial markets to join our dynamic Marketing team. This is a fantastic opportunity for someone with a great work ethos to join a fast-paced environment and instil the mentality of learning, applying, iterating and putting winning commercial ideas into practice.

Listed on the London Stock Exchange, CMC Markets provides spread bet and CFD trading to over 60,000 customers worldwide, is voted as the no.1 for provider for customer service, executing over 60 million trades annually on our award-winning Next Generation platform and native mobile trading apps.

The Head of Growth will work with the relevant teams across marketing, product and IT to drive effective acquisition, activation, retention and reactivation growth strategies across our estate.

Key responsibilities:

1. Define and execute our active retail client growth strategy.
2. Build and lead a strong growth team that will dominate our category.
3. Instil a fit for purpose framework for continual testing and optimisation of performance spanning both acquisition and retention activities.
4. Establish program measurement methodology for growth marketing and drive ROI.
5. Contribute to client engagement leadership to define go-to-market plans, service architecture and solution design.
6. Prioritize opportunities for improvement and growth; generate data-driven hypotheses that inform strategies for campaigns, experiments and initiatives.
7. Analyse and optimise the performance of growth initiatives and their related content using a combination of qualitative and quantitative feedback.
8. Run weekly growth meetings with relevant teams such as client engagement and web development to ensure growth initiatives are delivered to plan.
9. Set the digital strategy, and execute the plans to scale growth in Search, Display, Paid Social, Mobile, Affiliates and SEO across our markets.
10. Assess suitable resources, partners and tech requirements.
11. Work closely with the internal product team to drive digital automation projects.
12. Constantly keep up to date with industry innovation to open out new opportunities for acquisition and retention.
13. Conduct post-experiment analyses and deep dives, and present recommendations and findings from test data.

KEY SKILLS AND EXPERIENCE

1. 5+ years’ marketing experience with at least 3 years of growth marketing experience.
2. Relevant growth strategy and market development expertise, with deep analytical and modelling skills.
3. Email, push and SMS marketing experience from ideation to execution.
4. Entrepreneurial spirit and passion for growth, tough challenges, and building a business. Willingness to get your hands dirty.
5. Experience implementing an experiment-based optimisation framework.
6. Growth mindset, humility, and the burning desire to own your domain and your work.
7. Experience working with web development, content and design resources while working to tight deadlines.
8. Strong verbal and written communication skills.
9. Bachelor’s degree from a top-tier university; MBA beneficial.

CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.