Head of Marketing

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Full time
Location: Aldridge
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Job offered by: InspHire
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A global enterprise that uses engineering and technology to innovate across various sectors such as financial services, technology, healthcare, blockchain, and real estate is seeking a dynamic Head of Marketing to take charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects.

As the Head of Marketing, you will be responsible for creating strategic plans to establish and enhance one of the company's brands presence, allocating resources to different projects, and setting both short-term and long-term goals for the department.

We are looking for a talented marketing strategist who can inspire team members and drive success. In this role, you will lead the Marketing department to maximize profitability and enhance competitiveness in the market.

If you are a visionary leader with a passion for marketing, we invite you to join this team and make a significant impact.

Responsibilities

Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

Prepare and manage monthly, quarterly and annual budgets for the Marketing department

Set, monitor and report on team goals

Design branding and positioning strategies

Ensure the brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

Analyze consumer behavior and determine customer personas

Identify opportunities to reach new market segments and expand market share

Craft quarterly and annual hiring plans

Monitor competition (acquisitions, new products and features)

Coordinate sales and marketing efforts to boost brand awareness

Participate in the quarterly and annual planning of company objectives

Requirements and skills

Work experience as Head of Marketing, preferably within the trading industry

Experience running successful marketing campaigns

Solid knowledge of web analytics and Google Adwords

Experience with CRM software

Leadership skills with the ability to set and prioritize goals

Analytical mind

BSc or MSc in Marketing or relevant field

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