We’re looking for a Head of Marketing to join our European marketing team on a 10-month FTC. You will lead the marketing strategy for the UK, Ireland, and France, driving brand awareness, engagement, and market share growth.
About Yoto
Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like
this one . Featured in Bloomberg’s 25 UK startups to watch in 2023. Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth. Second fastest growing tech company in the UK, in Deloitte Fast50 2023. Named one of TIME Magazine’s Top 100 Inventions of 2020. We’re 150+ employees spread across the UK, US and France.. and growing! We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! Yoto’s Marketing and Creative Team We’re a global team looking after brand and product marketing, acquisition and retention marketing, communications and creative, with multi-disciplinary marketing teams in key regions – the USA, UK and France. We work closely with teams across the business, particularly our friends in the commercial, product, tech and content teams. The European Marketing team is focused on increasing awareness and consideration of our brand and products, while collaborating closely with the commercial team to achieve strong, profitable growth. What you’ll be doing: Own the UK, Ireland and France marketing plans including budgets, aligning with overall business objectives. Support planning for new market expansion. Build and maintain a consistent brand presence and voice across all markets. Create and oversee engaging marketing campaigns that increase awareness and consideration among our target audience. Work with in-house team and external agencies to plan and execute effective paid media strategies across multiple channels. Manage internal and external PR resource across key markets. Development and localisation of the Yoto brand with support from internal brand team and external agency. Develop and maintain partnerships with brands and other organisations. Partner with the commercial team to align marketing initiatives with commercial targets. Work with the retention marketing team to develop ongoing customer communications to drive active rates and LTV. Measure campaign performance, report on ROI, and optimize initiatives based on insights. Lead, mentor, and develop a high-performing marketing team across the region. Be the voice of the region, ensuring updates are effectively communicated internally. What you’ll bring: Fluent in French and English. Proven track record in a senior marketing role, with experience working across multiple European markets. Demonstrable success in creating and executing campaigns that drive brand growth and profitability. Experience in a commercial environment, with strong collaboration across marketing and commercial teams. Strong strategic thinking and planning capabilities. Expertise in planning and managing digital and traditional paid marketing channels. Analytical mindset, with the ability to translate data into actionable insights. Exceptional leadership and team management skills. Comfortable with the ambiguity of working in a fast-paced scaleup environment. Nice to haves: Spanish and other European languages. Experience working with global entertainment rights holders. Experience working in the family/kids space. Salary:
£75,000 - £85,000 based on experience, pro-rated. What you can expect from Yoto: Flexibility:
Hybrid working with a choice based approach - we would love you to come into the office as much as possible, with a minimum of once a week. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August. Financial:
Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to 3% employer contributions, following probation. Generous employee referral bonus scheme. Health & Wellness:
Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles. Time Off:
25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical. Helping Families:
Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children. People & Planet:
Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development. Fun Perks:
You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest! Equity and Diversity At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive -both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated. We don’t just embrace differences -we celebrate them. We share audio content from a vibrant and diverse community of creators ( check out our DEI selection ), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Please only apply or engage with Yoto jobs posted on our careers page ( careers.yotoplay.com
or
careers.yotoplay.com/en ). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.
#J-18808-Ljbffr
this one . Featured in Bloomberg’s 25 UK startups to watch in 2023. Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth. Second fastest growing tech company in the UK, in Deloitte Fast50 2023. Named one of TIME Magazine’s Top 100 Inventions of 2020. We’re 150+ employees spread across the UK, US and France.. and growing! We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! Yoto’s Marketing and Creative Team We’re a global team looking after brand and product marketing, acquisition and retention marketing, communications and creative, with multi-disciplinary marketing teams in key regions – the USA, UK and France. We work closely with teams across the business, particularly our friends in the commercial, product, tech and content teams. The European Marketing team is focused on increasing awareness and consideration of our brand and products, while collaborating closely with the commercial team to achieve strong, profitable growth. What you’ll be doing: Own the UK, Ireland and France marketing plans including budgets, aligning with overall business objectives. Support planning for new market expansion. Build and maintain a consistent brand presence and voice across all markets. Create and oversee engaging marketing campaigns that increase awareness and consideration among our target audience. Work with in-house team and external agencies to plan and execute effective paid media strategies across multiple channels. Manage internal and external PR resource across key markets. Development and localisation of the Yoto brand with support from internal brand team and external agency. Develop and maintain partnerships with brands and other organisations. Partner with the commercial team to align marketing initiatives with commercial targets. Work with the retention marketing team to develop ongoing customer communications to drive active rates and LTV. Measure campaign performance, report on ROI, and optimize initiatives based on insights. Lead, mentor, and develop a high-performing marketing team across the region. Be the voice of the region, ensuring updates are effectively communicated internally. What you’ll bring: Fluent in French and English. Proven track record in a senior marketing role, with experience working across multiple European markets. Demonstrable success in creating and executing campaigns that drive brand growth and profitability. Experience in a commercial environment, with strong collaboration across marketing and commercial teams. Strong strategic thinking and planning capabilities. Expertise in planning and managing digital and traditional paid marketing channels. Analytical mindset, with the ability to translate data into actionable insights. Exceptional leadership and team management skills. Comfortable with the ambiguity of working in a fast-paced scaleup environment. Nice to haves: Spanish and other European languages. Experience working with global entertainment rights holders. Experience working in the family/kids space. Salary:
£75,000 - £85,000 based on experience, pro-rated. What you can expect from Yoto: Flexibility:
Hybrid working with a choice based approach - we would love you to come into the office as much as possible, with a minimum of once a week. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August. Financial:
Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to 3% employer contributions, following probation. Generous employee referral bonus scheme. Health & Wellness:
Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles. Time Off:
25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical. Helping Families:
Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children. People & Planet:
Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development. Fun Perks:
You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest! Equity and Diversity At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive -both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated. We don’t just embrace differences -we celebrate them. We share audio content from a vibrant and diverse community of creators ( check out our DEI selection ), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Please only apply or engage with Yoto jobs posted on our careers page ( careers.yotoplay.com
or
careers.yotoplay.com/en ). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.
#J-18808-Ljbffr
