Role: Head of Marketing
Salary: £85k - £105k + 20% KPI performance bonus
Location: London, Hybrid 4 days in the office
Company
Our client is one of the most reputable and recognised organisations in its sector, with internationally established with offices across the globe, this company is a market leader in delivering cutting-edge events, information and media solutions.
Role
To oversee all aspects of marketing activity for a flagship event, including strategy and executive of marketing plan as well and management of the marketing team.
Responsibilities Plan and execute visitor, delegate and exhibitor marketing campaigns As well as producing marketing campaigns ensure they are regularly reviewed and on budget Co-ordinate and manage a range of supplier relationships Produce effective advertising, marketing and sales collateral for all products – including brochure, adverts, web pages Develop relationships with trade associations, media, regulators and industry organisations Manage, motivate and develop the marketing team.
Skills required
5 years’ experience at marketing management level in events and / or B2B media Detailed knowledge of event marketing best practice Knowledge of B2B exhibition and B2B publishing market Understanding of data protection issues Experience of developing an online strategy Experience of auditing existing procedures and introducing new procedures Ability to network and liaise with senior people/trade bodies and associations Anticipation of market trends and proactive market involvement
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Company
Our client is one of the most reputable and recognised organisations in its sector, with internationally established with offices across the globe, this company is a market leader in delivering cutting-edge events, information and media solutions.
Role
To oversee all aspects of marketing activity for a flagship event, including strategy and executive of marketing plan as well and management of the marketing team.
Responsibilities Plan and execute visitor, delegate and exhibitor marketing campaigns As well as producing marketing campaigns ensure they are regularly reviewed and on budget Co-ordinate and manage a range of supplier relationships Produce effective advertising, marketing and sales collateral for all products – including brochure, adverts, web pages Develop relationships with trade associations, media, regulators and industry organisations Manage, motivate and develop the marketing team.
Skills required
5 years’ experience at marketing management level in events and / or B2B media Detailed knowledge of event marketing best practice Knowledge of B2B exhibition and B2B publishing market Understanding of data protection issues Experience of developing an online strategy Experience of auditing existing procedures and introducing new procedures Ability to network and liaise with senior people/trade bodies and associations Anticipation of market trends and proactive market involvement
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