My client is the fastest growing B2BD2C platform in its industry, offering a market distributing unique product to the technical community. They seek a Product Lead Growth Head of Marketing responsible for executing growth marketing strategies, managing multiple channels, and collaborating with cross-functional teams. This role is FULLY REMOTE.
This is an excellent opportunity to head up the marketing function with a small team whilst being fully operational. The ideal person will have experience working in a B2C organisation that relies on product led growth and experience working in growth marketing including in SaaS companies with ideally a bottoms up business model.
The Head of Marketing Role Skills
Execute the overall marketing strategy to align with our client's strategy Own D2C top of funnel and support product to execute our client's middle of funnel growth initiatives (retention and monetisation) Focus on community and influencer marketing techniques Partner with both product and sales teams to develop compelling product messaging that effectively communicates the value of the product Build and inspire a high-performing marketing team, fostering a culture of collaboration and continuous learning A data-led marketer to ensure the product delivers for the customer. Testing, measuring, and optimizing are at the heart of everything. Skills/Experience Required for Head of Marketing Role:
At least 5 years demonstrable experience working in a SaaS tech start-up, within a B2C setting with a Product Led Growth model. Experience working within product marketing or growth marketing function Demonstrable experience managing and developing a high performing team Ability to evidence data and insight as a lever and differentiator in growth opportunities Ability to work with a high degree of autonomy in a start-up environment and overcome challenges Experience managing marketing tech stack including software such as Hubspot, customer.io, Amplitude, Google Analytics, HotJar, Optimizely Why Work for this Company as their Head of Marketing:
This is a very flexible opportunity. It is FULLY Remote working anywhere you want! Flexi Time - Choose your hours as long as you have at least 4 hours of overlap with London Annual company retreat for company collaboration. Home office set up to ensure you have everything you need to do the job Investment in Training & Personal Development - £2,500 training budget to acquire certifications and more.
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Execute the overall marketing strategy to align with our client's strategy Own D2C top of funnel and support product to execute our client's middle of funnel growth initiatives (retention and monetisation) Focus on community and influencer marketing techniques Partner with both product and sales teams to develop compelling product messaging that effectively communicates the value of the product Build and inspire a high-performing marketing team, fostering a culture of collaboration and continuous learning A data-led marketer to ensure the product delivers for the customer. Testing, measuring, and optimizing are at the heart of everything. Skills/Experience Required for Head of Marketing Role:
At least 5 years demonstrable experience working in a SaaS tech start-up, within a B2C setting with a Product Led Growth model. Experience working within product marketing or growth marketing function Demonstrable experience managing and developing a high performing team Ability to evidence data and insight as a lever and differentiator in growth opportunities Ability to work with a high degree of autonomy in a start-up environment and overcome challenges Experience managing marketing tech stack including software such as Hubspot, customer.io, Amplitude, Google Analytics, HotJar, Optimizely Why Work for this Company as their Head of Marketing:
This is a very flexible opportunity. It is FULLY Remote working anywhere you want! Flexi Time - Choose your hours as long as you have at least 4 hours of overlap with London Annual company retreat for company collaboration. Home office set up to ensure you have everything you need to do the job Investment in Training & Personal Development - £2,500 training budget to acquire certifications and more.
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