ROLE PROFILE
The WHY:
We are looking for a Head of PR and Partnerships to support the Marketing Director in ensuring that the PR activities drive the overall global image of the company.
ROLE ACCOUNTABILITY
The WHAT:
Responsible for:
Create strategy and proactively pursue product placement and relationship management for new in, restocks and best-selling lines across PR, media, influencers and any other key partnerships.
Create and implement strategy for all collections and product launches. Manage the communications and activities, within company guidelines, for Digital, Print, VIP dressing & Company Events.
Create and implement the print strategy for placement of all Nadine Merabi ranges.
Proactively pursue editorial coverage in all key magazines and newspapers, monitor and report the ROI.
Develop the strategy in line with wider global marketing guidelines and targets.
Maintain and develop loyal relationships with editors & stylists and influencers meeting regularly and keeping up to date with opportunities.
Create and implement the digital strategy for placement of all Nadine Merabi ranges.
Proactively pursue digital coverage in all media outlets. Monitor and report the ROI.
Develop and maintain relationships with global influencers. Organise influencer events to support key launches.
Manage the VIP dressing and PR exposure via print and digital.
Manage celebrity dressing for events and key launches.
Report the ROI results.
Plan with the Creative team on event execution.
Oversee the strategy of Press Days for the PR attendees to include print and digital articles.
Develop and implement the PR strategy for events, new store openings and Pop-Up locations to support the marketing & sales objectives.
Manage the team to ensure that all editorial and influencer requests are fulfilled, and important products are pushed for editorial shoots.
Send out press releases across all product categories.
Manage weekly and monthly editorial reports and maintenance of editorial archives.
Manage budgets for all PR and partnership activities.
Manage gifting process from building relationships with talent agencies and influencers, identifying list, ordering product and distribution.
Manage the inclusion of the newly formed ambassador programme into the wider marketing mix.
Accountable for:
The companies’ relationships with key media, talent agencies and influencers, ensuring we are the first to come to mind for any occasion.
The delivery of PR coverage for the brand and attracting the best talent to want to work with us.
Ensure stock database and contact databases are well maintained and kept up to date.
Oversee and manage employee performance appraisals and highlight employees for development. Prepare a succession plan for all Partnerships and PR positions.
To communicate effectively in order to develop a stable team, low staff turnover rate, and a succession plan for your business.
Hold weekly briefings to confirm business strategy and motivate the team to achieve the objectives.
Managing the US and US PR agency to ensure the company hits its objectives and KPI’s are met.
KNOWLEDGE, SKILLS & EXPERIENCE
The HOW:
Essential Skills & Experience
Had extensive PR & Partnership Management experience in the fashion sector.
Experience in managing and empowering a small team.
Experience in managing and networking with Editors, VIP celebrities and influencers.
Excellent communication and relationship building skills.
Strong knowledge of fashion, trends and competitors.
Relationships with editors/stylists/social media influencers.
Preferred Skills & Experience:
A passion for NADINE MERABI and company collections.
Dependant upon the location of the successful candidate, this role will either be based in our Manchester Head Office or will be London based (with a mix of remote working, use of our working space in the Nadine Merabi Retail Store and client meetings). Regular travel between Manchester and London will be needed.
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