Head of Social and YouTube - BBC Children's & Education
Brands, Marketing and Audiences Fixed Term - Full Time Salford, GB, M50 2QH Job Closing Date: Sunday 2nd February 2025 THE ROLE
Band: E Contract type: 1 x FTC/attachment role - 12 month parental leave backfill starting April 2025 Location: Media City, Salford with hybrid working Salary: £58,000 - £75,000 depending on relevant skills, knowledge and experience. The Digital Media Platforms and Planning team in BBC Children’s and Education are looking for an experienced strategic digital leader as Head of Social and YouTube for parental leave cover. The role leads a multi-skilled team of circa 20 with a portfolio across Instagram, TikTok, Facebook, X, WhatsApp and YouTube for CBeebies, CBBC, iPlayer and Bitesize brands. As Head of Social and YouTube, Children’s and Education, you will be leading a large multi-skilled team to deliver our team goal of connecting young audiences with the BBC. You will inspire your team to deliver creative excellence and high-performing content that’s driven by data and insights to grow our audience reach. Main Responsibilities
Encompassing team leadership, strategy, editorial practice, and stakeholder management, selected day-to-day responsibilities will include: Leading a high-performing and highly motivated team to deliver high-impact and distinctive social media campaigns and manage a portfolio of YouTube channels. Playing a key leadership role in the Digital Media, Platforms and Planning team to guide and shape our overall strategy. Be a key and active influencer of social media strategy for the whole of the BBC. Acting as senior point of accountability on editorial decisions related to compliance and other issues of editorial sensitivity. Working closely with channel, commissioning and production stakeholders to drive social media excellence and innovation. Using insight and data around new audience behaviours and translating this into recommendations for teams. Are you the right candidate?
A record of working with major brands on social media, developing and delivering social media strategies, creating content and managing communities. An understanding of television production and commissioning processes. Planning and organising skills across several areas of work. Ability to make the most efficient use of resources. Experience of delivering integrated social media projects alongside broadcast output. Leadership and influencing skills to deliver new initiatives. Ability to understand audience needs and behaviours across platforms. About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance.
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Brands, Marketing and Audiences Fixed Term - Full Time Salford, GB, M50 2QH Job Closing Date: Sunday 2nd February 2025 THE ROLE
Band: E Contract type: 1 x FTC/attachment role - 12 month parental leave backfill starting April 2025 Location: Media City, Salford with hybrid working Salary: £58,000 - £75,000 depending on relevant skills, knowledge and experience. The Digital Media Platforms and Planning team in BBC Children’s and Education are looking for an experienced strategic digital leader as Head of Social and YouTube for parental leave cover. The role leads a multi-skilled team of circa 20 with a portfolio across Instagram, TikTok, Facebook, X, WhatsApp and YouTube for CBeebies, CBBC, iPlayer and Bitesize brands. As Head of Social and YouTube, Children’s and Education, you will be leading a large multi-skilled team to deliver our team goal of connecting young audiences with the BBC. You will inspire your team to deliver creative excellence and high-performing content that’s driven by data and insights to grow our audience reach. Main Responsibilities
Encompassing team leadership, strategy, editorial practice, and stakeholder management, selected day-to-day responsibilities will include: Leading a high-performing and highly motivated team to deliver high-impact and distinctive social media campaigns and manage a portfolio of YouTube channels. Playing a key leadership role in the Digital Media, Platforms and Planning team to guide and shape our overall strategy. Be a key and active influencer of social media strategy for the whole of the BBC. Acting as senior point of accountability on editorial decisions related to compliance and other issues of editorial sensitivity. Working closely with channel, commissioning and production stakeholders to drive social media excellence and innovation. Using insight and data around new audience behaviours and translating this into recommendations for teams. Are you the right candidate?
A record of working with major brands on social media, developing and delivering social media strategies, creating content and managing communities. An understanding of television production and commissioning processes. Planning and organising skills across several areas of work. Ability to make the most efficient use of resources. Experience of delivering integrated social media projects alongside broadcast output. Leadership and influencing skills to deliver new initiatives. Ability to understand audience needs and behaviours across platforms. About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance.
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