Job Title:
Ice Cream Media Analyst UK & Ireland Location:
UKI Head Office ABOUT ICE CREAM: Life Tastes Better with Ice Cream As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come. If you are in the current Unilever Ice Cream business or considering working for the newly separated Ice Cream business, you will work for the Global leading Ice Cream player in a growing category where we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025. Committed to innovation and quality, we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. The UKI is one of the biggest ice-cream markets in Europe and the world, delivering nearly £500m turnover across Retail, Out-of-Home and D-COMM channels. This role is an exciting opportunity to join the UKI MLT leadership team. You will develop senior level relationships both with Marketing teams and externally with both media agencies and retail media partners. You will be part of the UK & Ireland media team who engages both with EU and Global media teams and will support on all local media negotiations, in market media execution to ensure strong media ROI. JOB PURPOSE This role is an exciting opportunity for someone who is passionate about media and looking for an opportunity to work across multiple brands, channels, and audiences. You will support the marketing team in understanding the ever-changing media landscape including new HFSS media legislation. The new Ice-Cream company wants to be on the forefront of innovation in both traditional and digital marketing, both on and offsite, working directly with media agencies and retailers as they develop and scale their media capabilities. To achieve this, we need people with a passion for data and digital marketing, who are not afraid to break convention and are willing to try new things and can influence media partners to do the same. We are seeking an energetic, results-driven ice-cream lover with proven media abilities and passion for delivering unmissable media experiences. RESPONSIBILITIES This role is critical to support the UK & Ireland Head of Media across Media Planning and Retail Media both in year and in through the ice-cream separation process. Media Planning & Activation Monitor media activation based on marketing plan/activity calendar incl. mobilising/coordinating digital hub channel specialists to deploy locally.
Responsible for analysis of digital media execution in particular relating to data driven marketing (including the use of 1P,2P,3P data), search and performance marketing; look for room to improve.
Work with the DCOMM Performance marketing/retailer media experts to drive optimisations both on and off the retailer.
Ability to advise on all things media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way.
Drive Media and digital media innovation – pioneering the future of media and data driven marketing through a continuous test, learn and scale approach.
Support the HFSS future-proof media strategy and planning with both internal and external partners.
End-to-End Retail Media Tracking and monitoring Retail Media JBPs (ensure JBP includes instore, offsite, and online, this requires close collaboration with Shopper).
Plan and execute offsite campaigns via Retail Media Networks, this includes effectively briefing relevant agencies.
Build campaign briefs with defined audiences, KPIs and clear campaign objectives.
Manage budget process from forecasting to PO raising etc.
Own DDM post campaign analysis (PCAs) with retailers and share DDM and onsite search performance with CAMs, Shopper, DMC & Brand.
Lead media best practices, ensuring media standards are implemented and tracked for all retailer DDM campaigns.
Coordinate with every retailer incl. Shopper Marketing and CBD team.
ALL ABOUT YOU Extensive analytical skills
to analyse data to make informed decisions, optimize processes and costs. Problem-solving mindset, able to work with agility and adapt to a changing media and market conditions. Strong eye for detail.
Effective Communication & Collaborative way of working
to convey complex information clearly and build relationships with stakeholders at all levels. Strong communicator: Superior verbal and written communications skills with extreme attention to detail.
Confidence and capability
to highlight and challenge decisions when they do not take into consideration full E2E impact.
Truly business partner mindset : bringing consumer and shopper insight at the core of the Marketing and CSP teams’ decisions.
“Can Do” (founder) mentality : a pioneer spirit to drive and embed innovation into our media and data strategies and plans in line with the ice cream strategy.
Flexibility
to adapt to changing market conditions, media technologies, and organizational needs.
LEADERSHIP EXPERIENCE: Relevant years experience in holistic brand communication management experience multi-brand leadership experience at an agency.
Advertising/Media budget management experience.
Retail Media expert: experience working with Retail Media Networks. Experience in media agency management in support of delivering media plans and activities that deliver business goals.
Experience in driving change and embedding media innovation in the business.
NOTES About Unilever Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle. Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’. What We Offer Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment. Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self.
#J-18808-Ljbffr
Ice Cream Media Analyst UK & Ireland Location:
UKI Head Office ABOUT ICE CREAM: Life Tastes Better with Ice Cream As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come. If you are in the current Unilever Ice Cream business or considering working for the newly separated Ice Cream business, you will work for the Global leading Ice Cream player in a growing category where we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025. Committed to innovation and quality, we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. The UKI is one of the biggest ice-cream markets in Europe and the world, delivering nearly £500m turnover across Retail, Out-of-Home and D-COMM channels. This role is an exciting opportunity to join the UKI MLT leadership team. You will develop senior level relationships both with Marketing teams and externally with both media agencies and retail media partners. You will be part of the UK & Ireland media team who engages both with EU and Global media teams and will support on all local media negotiations, in market media execution to ensure strong media ROI. JOB PURPOSE This role is an exciting opportunity for someone who is passionate about media and looking for an opportunity to work across multiple brands, channels, and audiences. You will support the marketing team in understanding the ever-changing media landscape including new HFSS media legislation. The new Ice-Cream company wants to be on the forefront of innovation in both traditional and digital marketing, both on and offsite, working directly with media agencies and retailers as they develop and scale their media capabilities. To achieve this, we need people with a passion for data and digital marketing, who are not afraid to break convention and are willing to try new things and can influence media partners to do the same. We are seeking an energetic, results-driven ice-cream lover with proven media abilities and passion for delivering unmissable media experiences. RESPONSIBILITIES This role is critical to support the UK & Ireland Head of Media across Media Planning and Retail Media both in year and in through the ice-cream separation process. Media Planning & Activation Monitor media activation based on marketing plan/activity calendar incl. mobilising/coordinating digital hub channel specialists to deploy locally.
Responsible for analysis of digital media execution in particular relating to data driven marketing (including the use of 1P,2P,3P data), search and performance marketing; look for room to improve.
Work with the DCOMM Performance marketing/retailer media experts to drive optimisations both on and off the retailer.
Ability to advise on all things media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way.
Drive Media and digital media innovation – pioneering the future of media and data driven marketing through a continuous test, learn and scale approach.
Support the HFSS future-proof media strategy and planning with both internal and external partners.
End-to-End Retail Media Tracking and monitoring Retail Media JBPs (ensure JBP includes instore, offsite, and online, this requires close collaboration with Shopper).
Plan and execute offsite campaigns via Retail Media Networks, this includes effectively briefing relevant agencies.
Build campaign briefs with defined audiences, KPIs and clear campaign objectives.
Manage budget process from forecasting to PO raising etc.
Own DDM post campaign analysis (PCAs) with retailers and share DDM and onsite search performance with CAMs, Shopper, DMC & Brand.
Lead media best practices, ensuring media standards are implemented and tracked for all retailer DDM campaigns.
Coordinate with every retailer incl. Shopper Marketing and CBD team.
ALL ABOUT YOU Extensive analytical skills
to analyse data to make informed decisions, optimize processes and costs. Problem-solving mindset, able to work with agility and adapt to a changing media and market conditions. Strong eye for detail.
Effective Communication & Collaborative way of working
to convey complex information clearly and build relationships with stakeholders at all levels. Strong communicator: Superior verbal and written communications skills with extreme attention to detail.
Confidence and capability
to highlight and challenge decisions when they do not take into consideration full E2E impact.
Truly business partner mindset : bringing consumer and shopper insight at the core of the Marketing and CSP teams’ decisions.
“Can Do” (founder) mentality : a pioneer spirit to drive and embed innovation into our media and data strategies and plans in line with the ice cream strategy.
Flexibility
to adapt to changing market conditions, media technologies, and organizational needs.
LEADERSHIP EXPERIENCE: Relevant years experience in holistic brand communication management experience multi-brand leadership experience at an agency.
Advertising/Media budget management experience.
Retail Media expert: experience working with Retail Media Networks. Experience in media agency management in support of delivering media plans and activities that deliver business goals.
Experience in driving change and embedding media innovation in the business.
NOTES About Unilever Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle. Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’. What We Offer Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment. Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self.
#J-18808-Ljbffr
Industry:
Manufacturing
Specialties:
Consumer Goods, Food, Home Care, Personal Care
Employees:
10,001+
Annual Revenue:
60.29B
Founded:
1872
Address:
100 Victoria Embankment, Blackfriars, London, GB, EC4Y 0DY
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
