Innovation Strategist
for a pipeline of projects in 2025. Bulletproof has recently revamped our innovation offer, throwing out the old rule book of agency-led innovation and building an approach that marries our creative prowess with what clients really want. To land our unique approach, we’re specifically looking for someone who can speak to both innovation client and agency worlds. ...have you worked on end to end innovation in FMCG/CPG? ...do you have an understanding of the cross-functional process (beyond design) that goes into delivering an innovation project for launch in market? ...are you available for contract work in 2025? If this sounds like you, we'd love to hear from you! ABOUT US:
• 400+ strong global brand agency • 100% independent • 26 years young • 8 studios around the world Offering unrivalled creativity at global scale, Bulletproof is the world’s largest independent brand agency. Across eight studios, 400 like-minded individuals create desire through disruption, delivering Growth, Standout and Fandom for our clients. Truly independent, we pride ourselves on shunning convention and getting sh*t done; above all, we march to the beat of our own drum. As a business, we blur the lines between insight, innovation, strategy, design, digital, and environmental; all the while bringing our clients the very best of the best. OUR CORE BELIEFS:
WE BELIEVE GREAT IDEAS CHANGE THE WORLD We believe in the power of creativity to influence human behaviour, affect change and pierce conventions. WE BELIEVE PEOPLE MAKE THE DIFFERENCE We celebrate human connectivity and culture, and believe diversity delivers richer, deeper thinking with an infectious energy. WE BELIEVE NAÏVity breeds brilliance We believe remaining relentlessly curious and open to new possibilities leads to purer, more interesting and uncharted creative solutions. ABOUT THE ROLE:
This role will be supporting our Global Head of Innovation, working across our studios globally (with a focus on EMEA) to deliver innovation projects through our revamped approach with innovation ideas that turn into reality for our clients. You'll be discovering insight and translating it into strategies that inspire and provoke iconic brands to stretch them into new opportunities, ultimately delivering work that makes Bulletproof the most desirable upstream innovation partner. We're looking for someone to work on our end-to-end innovation process from insight to strategy, to ideation to concepting, to bringing it to life in partnership with our creative team. Your main duties and responsibilities will include:
STRATEGY
Data & document mining for discovery at the inception of projects Analyse, interpret and find connections in research (qualitative, quantitative, social) to define innovation strategies and growth spaces Bring rigour to innovation ideation through various frameworks (i.e. benefits ladder, portfolio architecture, innovation strategy house, etc.) Analyse and manoeuvre complex market and/or consumer data to build size of prize potential With support from the Global Head of Innovation, build compelling stories that articulate innovation strategies and/or ideas for client sign off IDEATION
Build the above into engaging and provocative stimulus for workshops Research and build an inspirational stimulus bank for internal & external workshops Attend and contribute to workshops with senior clients (i.e. Directors, VPs, C-suite) Spark and invent novel innovation ideas that deliver the brief CONCEPTING
Transform ideation sessions and loose discussions into compelling, refined and launch-able concepts articulated in tight, brand & consumer language Craft winning innovation propositions grounded for research stimuli, continuously iterating based on feedback or research findings RESEARCH & INSIGHT
Design and conduct qualitative and quantitative research (screeners, questionnaires, liaising with vendors) INSPIRE CREATIVITY
Write creative briefs that inspire our creative team to bring ideas to life visually BUILDING PARTNERSHIPS
Work collaboratively with brand strategists to ensure seamless integration between innovation and brand workstreams WHAT YOU SHOULD HAVE:
If you tick all of the boxes below, we could be a perfect match! EXPERIENCE:
Demonstrable experience working on upstream innovation from insights to ideation to concepting (client, agency or consultancy) Demonstrable experience on analytic-backed storytelling that brings rigour to strategy while simplifying the complex (for example, leveraging Mintel GNPD, Nielsen, social data, or similar to build desirable and sizeable innovation propositions) An understanding of the process beyond design that goes into delivering an innovation project for launch in market HOW YOU THINK:
A disruptive, blended logic and gut thinker that's able to balance creativity with commerciality High learning agility with a growth mindset, comfortable working in ambiguity and agile team setting Self-starter that is excited to roll their sleeves up and tackle new types of work head on, with guidance from the Global Head of Innovation HOW YOU SHOW UP:
Confident communicator, with the ability to articulate ideas for sell-in internally & externally Collaborative team player that can build strong working relationships across various agency functions (strategy, creative, client services) OTHER:
Ability to commit to travel associated with client projects Proficiency in Keynote & Excel NICE TO HAVE
Experience on broader business & brand strategy disciplines such as strategic planning, portfolio strategy, brand architecture, positioning, brand stretch, partnerships and communication In line with our three core beliefs, we're looking for people that share our community spirit and are curious enough to question the status quo. Could this be you? If so, apply below! Competitive benefits package
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