About the Role
As a Insight Director, you will play a pivotal role in helping Wavemaker deliver effective communications planning solutions to our clients. You will work closely with our strategy, client leadership and growth teams, deploying and utilising a variety of research methodologies to create insight-driven recommendations.
Key Responsibilities:
Insight project management:
Managing the delivery of high-quality client-facing insight projects, you will be experienced in:
- interrogating client briefs to understand what the ask is and how we can use our research and insight products to deliver high quality responses.
- managing the delivery of concurrent multiple projects to tight deadlines, using communication skills to manage client and internal stakeholder expectations.
- delegating project tasks to more junior members of the team to ensure effective delivery to scope.
Insight delivery:
An experienced research practitioner, you will be adept at analysing multiple data sets to create rounded insights which produce actionable planning recommendations. Key client-facing insight delivery responsibilities include:
- Utilising your experience of different research approaches (quant, qual, social & search analytics) to provide effective responses to briefs ;
- Being an expert user of a range of our planning toolkits, third-party research platforms (GWI, Similarweb, Netbase Quid etc) and WPP research and data products;
- Using your advanced excel skills to analyse diverse data sets to uncover insights and recommendations.
Relationship building:
- Build good relationships with key internal stakeholders, media owner partners and research and data product stakeholders in GroupM and WPP;
- Stay up-to-date with industry trends and emerging technologies to ensure that our research and insight capabilities remain cutting-edge;
- Manage client relationships, spotting opportunities for deepening and furthering our scope.
Qualifications and Experience:
- Proven experience in data analysis and visualization, with a strong understanding of statistical methods and data modelling techniques.
- Advanced Excel/PowerPoint.
- Experience working with large and diverse datasets.
- Natural ability to effectively collaborate with cross-functional teams.
- Strong communication and interpersonal skills, willing to present to senior clients and stakeholders
- A passion for data-driven problem-solving and a commitment to delivering exceptional results.
Preferred Qualifications:
- Previous experience working in a media / advertising data role
- Knowledge of media planning and buying processes.
- Experience with media data tools such as GWI, Similarweb, Netbase Quid.
