Thanks for dropping by! We're honoured that you're interested in pursuing an internship with adidas!
JOIN OUR LONDON NEWSROOM TEAM
Creating the future of sport inspires our work every single day. We’re always on the lookout for talented team members. Always learning, always improving. Curiosity keeps us growing both as a company and as individuals. Come test your strengths, broaden your skills, share your input, and pursue your passion with an apprenticeship at adidas UK.
The Newsroom team are responsible for building brand connection & product desire via innovative storytelling & publishing, rooted in sport, culture & real-time consumer engagement through 3 key functions:
Digital Publishing:
Land stories across social media via organic owned channels and paid media activity. Partner Publishing:
Leverage our partners’ (contracted sports & entertainment talent) reach & influence to amplify our brand message at scale through their social media & PR. Public Relations (PR):
Harness the power of third-party media to influence public opinion. GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS The role of the Newsroom intern is to support the London Newsroom with Social Media, Publishing and in-house press office plans. Helping the Football, Running, Women’s and Originals category teams to deliver value to our communities through engaging content via our social media and publishing channels. Leverage publishing channels to create meaningful relationships with our consumers, ultimately building brand momentum and driving brand desire. Provide administrative, operational & executional support to
Newsroom
functional teams; PR, Digital Publishing, Partner Publishing & Data & Analytics. Assist with implementing and executing project work as advised by manager. Work collaboratively and build cross functional relationships. Support publishing and moderation on relevant social platforms in line with the global social media standard and guidelines. Support the London Newsroom team in delivering key brand activity in London. Proactively seek out relevant conversations/trends that are happening in the media space – flag for opportunities for brand engagement and interaction. Collaborate with the data analytics team, analyse relevant metrics to measure the impact of social media activities and suggest strategic changes based on learning and patterns. Attend and participate in weekly Newsroom team meetings. WHAT WOULD MAKE YOU A MATCH Great storyteller, communicator and marketing talent with a passion for creativity. Experience and/or passion for digital and social media, PR, content creation or the sport or fashion industry. Strong organizational skills. Capable of using own initiative. Genuine passion for the adidas brand. Ability to build strong relationships. Agile and open to change. WHAT'S IN IT FOR YOU Generous discounts on products AND staff sales. Chances to attend and take part in a sponsored sports event. Structured training and development. Quarterly meetings about career progression. Funded Team socials. On-site gym and classes or discounted Gym membership (depending on location). Travel expenses covered. Flexible and agile working arrangements. ELIGIBILITY Enrolled as a full-time student for the complete duration of the internship. Candidates in the penultimate year of study preferred (following the internship, students should have a maximum of one year to graduate). Available for the full duration of the internship – September 2025 - September 2026. Local to London office or ability to relocate for the full duration of the internship. KEY FACTS Application Deadline: February 14th 2025, 11:59 PM GMT. Start Date: September 1st, 2025. Duration: 1 year. Yearly gross allowance: £23,500. NEXT STEPS To apply to the role, please submit your CV. You don't have to write us a motivation letter, but if you have something to say, let us know. Please apply in the same language as the job description. If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE:
Speak up when you see an opportunity; step up when you see a need. OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all. adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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Land stories across social media via organic owned channels and paid media activity. Partner Publishing:
Leverage our partners’ (contracted sports & entertainment talent) reach & influence to amplify our brand message at scale through their social media & PR. Public Relations (PR):
Harness the power of third-party media to influence public opinion. GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS The role of the Newsroom intern is to support the London Newsroom with Social Media, Publishing and in-house press office plans. Helping the Football, Running, Women’s and Originals category teams to deliver value to our communities through engaging content via our social media and publishing channels. Leverage publishing channels to create meaningful relationships with our consumers, ultimately building brand momentum and driving brand desire. Provide administrative, operational & executional support to
Newsroom
functional teams; PR, Digital Publishing, Partner Publishing & Data & Analytics. Assist with implementing and executing project work as advised by manager. Work collaboratively and build cross functional relationships. Support publishing and moderation on relevant social platforms in line with the global social media standard and guidelines. Support the London Newsroom team in delivering key brand activity in London. Proactively seek out relevant conversations/trends that are happening in the media space – flag for opportunities for brand engagement and interaction. Collaborate with the data analytics team, analyse relevant metrics to measure the impact of social media activities and suggest strategic changes based on learning and patterns. Attend and participate in weekly Newsroom team meetings. WHAT WOULD MAKE YOU A MATCH Great storyteller, communicator and marketing talent with a passion for creativity. Experience and/or passion for digital and social media, PR, content creation or the sport or fashion industry. Strong organizational skills. Capable of using own initiative. Genuine passion for the adidas brand. Ability to build strong relationships. Agile and open to change. WHAT'S IN IT FOR YOU Generous discounts on products AND staff sales. Chances to attend and take part in a sponsored sports event. Structured training and development. Quarterly meetings about career progression. Funded Team socials. On-site gym and classes or discounted Gym membership (depending on location). Travel expenses covered. Flexible and agile working arrangements. ELIGIBILITY Enrolled as a full-time student for the complete duration of the internship. Candidates in the penultimate year of study preferred (following the internship, students should have a maximum of one year to graduate). Available for the full duration of the internship – September 2025 - September 2026. Local to London office or ability to relocate for the full duration of the internship. KEY FACTS Application Deadline: February 14th 2025, 11:59 PM GMT. Start Date: September 1st, 2025. Duration: 1 year. Yearly gross allowance: £23,500. NEXT STEPS To apply to the role, please submit your CV. You don't have to write us a motivation letter, but if you have something to say, let us know. Please apply in the same language as the job description. If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE:
Speak up when you see an opportunity; step up when you see a need. OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all. adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
#J-18808-Ljbffr
