As the Junior Marketing Manager
at
YouGov,
you will support the UK Field Marketing team. Your responsibilities will include managing strategic Brand Activation with a focus on Events, Partnerships, and Account-Based Marketing in the region. You will play a key role in driving brand awareness, lead generation, and revenue growth, enhancing marketing operations in the UK and Ireland. This is a hybrid role, so individuals must be able to commute to the London office at least
2 days a week. This is a breakdown of what you’ll do (not all of it, just the important stuff):
Increase awareness of YouGov’s brand and leading products & services across the UKI, our primary region and second-largest market, using tactical marketing activities Take ownership of YouGov UK’s events program, from meticulous planning and execution to comprehensive reporting and strategic optimization Play a pivotal role in developing and executing the Account-Based Marketing strategy in the UK to increase revenue and share of wallet Collaborate closely with the commercial and research teams to understand objectives, priorities, and key accounts Support the wider marketing team in launching, maintaining, and optimizing the UK’s content marketing program across 15 priority sectors, including reports, articles, and rankings Continuously monitor metrics and KPIs, identifying areas for improvement and implementing new processes to enhance efficiency and effectiveness Represent UK Field Marketing on a regional and global stage, developing internal positioning and driving advocacy throughout the business These are the essentials you’ll need to get an interview:
3-5 years
of experience in
B2B field marketing , developing strategies to achieve annual revenue targets Experience collaborating with and influencing stakeholders across departments Strong English copywriting skills, with a supporting portfolio Experience with marketing automation systems, CRMs, and reporting tools (we use Marketo, Salesforce, and PowerBi) Ability to interpret data and derive actionable insights Strong project management and quantitative skills It would be great if you had these too, but we’ll support you if you don’t:
Proven success in managing events to drive measurable demand Expertise in developing and optimizing account-based marketing campaigns to acquire new clients What can you expect when you become a YouGover?
In the UK you’ll get 25 days annual leave + Bank holidays throughout the year to take a well-earned rest, plus 1 extra day off for your birthday. In addition to this YouGov offers a designated day off that you can use to rest and recharge as we understand the importance of health and wellbeing You will also have the option to work abroad for up to 30 days in a calendar year We’re big on learning, so all YouGovers have access to the vast number of courses to help develop your career Auto-enrolled pension scheme BUPA Private Medical Insurance Health Cash Plan Cycle to work scheme Employee Assistance Programme Workplace Savings Plan Eyecare Vouchers Annual Season Ticket Loan Corporate Gym Membership Discount
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