Establishing strong relationships with platform partners, marketing teams, and internal stakeholders (e.g., channel planning team, brand/IP GMs, marcom, L&M, and operations) to develop and implement data-driven marketing strategies for Moonbug Linear Channel and VOD success across EMEA, APAC, and Americas. Responsibilities
Work closely with platform partners’ teams to monitor Moonbug Linear Channel and VOD titles’ performance through regular meetings to identify marketing and partnership opportunities to build and maintain relationships with these key clients. Plan or adapt efficient marketing campaigns for Moonbug Linear Channel and for key VOD clients by ensuring consistency across Moonbug Marcom and brand/IP GMs communication strategies. Build and distribute seasonal and tent pole asset packs to be shared on a regular basis with key platform partners in a timely manner. Build quarterly marketing and communication plans for the Moonbug Linear Channel and key IPs, communicate with platform partners’ teams and measure success on a regular basis. Provide marketing support for industry conferences and events (e.g., MIPCOM, Kidscreen, APOS). Respond and adapt quickly to changes in the industry or market priorities. Minimum Requirements
A university degree in business, media, marketing, communications, or a related discipline. At least 3 years of experience in broadcast media marketing, preferably with a focus on kids linear channel and/or content. Deep understanding of data-centric marketing strategy development, establishing and meeting KPIs, and storytelling through data. Strong analytical and technical skills, with a creative mindset. Ability to create quarterly roadmaps and deliver upon them. Proven ability to manage and influence wide and disparate stakeholder groups, to build relationships and collaborate with them in order to deliver customer value and business strategy. Interest in kids and broadcast media. Interview Process
Application Review Recruiter Call (30 min) 1st stage interview (30 – 45 min) 2nd stage interview: In-office face-to-face interview + office tour (45 min)
#J-18808-Ljbffr