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Hello, we're Laka
Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other.
The role
We're looking for a Lifecycle Marketing Manager to drive customer engagement through targeted campaigns and personalised experiences. You'll design and execute CRM campaigns for activation, retention, and upsell, manage key transactional communications, and optimize the website for better conversions. If you're passionate about lifecycle marketing and delivering impactful results, we want you on our team!
What you'll be getting up to:
Lifecycle Marketing
Develop lifecycle stages based on customer data (e.g., new sign-up, conversion, retention, win-back) and design campaigns for each stage. Execute CRM campaigns to drive activation, engagement, retention, and upsell or cross-sell opportunities. Be accountable for our essential transactional customer communications. Personalise messaging based on customer segmentation.
Website Management
Ensure that the website effectively communicates product benefits and maximises conversion into the product experience.
Automation and Workflow Development
Design and implement automated workflows and nurture streams for different segments and lifecycle stages. Use our CRM tool to set up triggers, rules, and workflows that guide customers through the journey.
Requirements 4+ years experience in high-growth D2C company. Strong technical marketing skills and hands-on experience working with CRM platforms required. Experience working with CMS platforms preferred, desire to learn a must. Experience working with Customer.io, Webflow and coding languages (liquid, CSS, HTML) are an advantage. Benefits What can you expect from working at Laka? Remote-first way of working - you choose whether you work from home or our beautiful offices in London & Bristol. Share options - everyone in the business is granted share options when they join. Company bonus scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually. Annual leave - 25 days holiday (plus bank holidays), with the option to roll over up to 5 days per year. Pension scheme - Laka pays 3% of your base salary into your pension. Private medical insurance - individual private cover, with the option to add partners & dependants. Home set-up allowance - a one-off budget of £200 to set up your homeworking environment. Lunch on us - £15 every first Wednesday of the month to enjoy lunch on Laka. Company-wide events - expect regular events throughout the year for team building and bonding. Monthly socials - budget for a monthly social activity for each office. Laka swag - include a jumper & t-shirts to feel part of the family. Laka credit - £10 credit per month towards insuring your bike(s) with us. Mental health support - unlimited support via Spill, including one-to-one therapy sessions. Belonging at Laka We're committed to building and sustaining a business that promotes diversity, equity, inclusion and belonging. If you'd like to request a reasonable adjustment as part of our application or assessment process, please let us know by emailing
support@laka.co.uk .
#J-18808-Ljbffr
Develop lifecycle stages based on customer data (e.g., new sign-up, conversion, retention, win-back) and design campaigns for each stage. Execute CRM campaigns to drive activation, engagement, retention, and upsell or cross-sell opportunities. Be accountable for our essential transactional customer communications. Personalise messaging based on customer segmentation.
Website Management
Ensure that the website effectively communicates product benefits and maximises conversion into the product experience.
Automation and Workflow Development
Design and implement automated workflows and nurture streams for different segments and lifecycle stages. Use our CRM tool to set up triggers, rules, and workflows that guide customers through the journey.
Requirements 4+ years experience in high-growth D2C company. Strong technical marketing skills and hands-on experience working with CRM platforms required. Experience working with CMS platforms preferred, desire to learn a must. Experience working with Customer.io, Webflow and coding languages (liquid, CSS, HTML) are an advantage. Benefits What can you expect from working at Laka? Remote-first way of working - you choose whether you work from home or our beautiful offices in London & Bristol. Share options - everyone in the business is granted share options when they join. Company bonus scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually. Annual leave - 25 days holiday (plus bank holidays), with the option to roll over up to 5 days per year. Pension scheme - Laka pays 3% of your base salary into your pension. Private medical insurance - individual private cover, with the option to add partners & dependants. Home set-up allowance - a one-off budget of £200 to set up your homeworking environment. Lunch on us - £15 every first Wednesday of the month to enjoy lunch on Laka. Company-wide events - expect regular events throughout the year for team building and bonding. Monthly socials - budget for a monthly social activity for each office. Laka swag - include a jumper & t-shirts to feel part of the family. Laka credit - £10 credit per month towards insuring your bike(s) with us. Mental health support - unlimited support via Spill, including one-to-one therapy sessions. Belonging at Laka We're committed to building and sustaining a business that promotes diversity, equity, inclusion and belonging. If you'd like to request a reasonable adjustment as part of our application or assessment process, please let us know by emailing
support@laka.co.uk .
#J-18808-Ljbffr
