Luxury Key Account Executive, North East
Job Description :
DIAGEO CONTEXT Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world-class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands.
ROLE DIMENSIONS
In this role you will be the personification of Diageo’s ambition: to become the world's best-performing, most-trusted consumer goods company and build category-leading partnerships with industry-leading outlets. We are looking for someone who can present our products to reflect the luxury brand's image and values, bringing them to life for our customers/consumers.
TOP ACCOUNTABILITIES
As a Luxury Account Executive in the highly influential area of the On Trade you will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives throughout key outlets.
Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills.
Accountable for P&L delivery of the portfolio within the customer remit. Successfully navigate return on investment decisions with each customer aligning with key priorities for sustainable and profitable growth.
Partnership with the Diageo Luxury Marketing team and the Advocacy team to put our brands in the heart of culture by leading activation in outlets, driving talkability and availability.
Deliver against the distribution and execution targets each month, quarter and year.
Work closely with a Luxury curation manager who will support menu creation, activations and customer engagement within your customer base.
Accurate forecasting and internal performance management with attention to detail, as well as proactive RTM and supply team connectivity to maintain brand visibility in outlet.
Drive on trade understanding at all levels within Diageo GB, ensuring that the consumer trends that your customers are experiencing are fed through into brand and customer teams.
IDEAL EXPERIENCES / QUALIFICATIONS / CAPABILITIES
Commercial attitude essential.
Analytical, systems proficiency.
Worked with Luxury brands and/or high-end accounts preferable.
Able to demonstrate excellent relationship building and influencing skills across functions.
Sell the history and heritage of our luxury brands you represent.
Have a high affinity for iconic brands and an in-depth understanding of consumer desires and how to engage with them.
Engage with decision-makers of the On-Trade and Off-Trade network to ensure perfect execution in our outlet universe.
Your job isn’t done until our products are visible to consumers and you engage the consumer by driving awareness and brand passion for our products. This is a commercial position at heart, and you are responsible for commercial success and inspiring customer loyalty while implementing marketing activations.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere.” This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Worker Type :
Regular
Primary Location:
1HQ
Job Posting Start Date :
2024-11-06
#J-18808-Ljbffr
DIAGEO CONTEXT Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world-class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands.
ROLE DIMENSIONS
In this role you will be the personification of Diageo’s ambition: to become the world's best-performing, most-trusted consumer goods company and build category-leading partnerships with industry-leading outlets. We are looking for someone who can present our products to reflect the luxury brand's image and values, bringing them to life for our customers/consumers.
TOP ACCOUNTABILITIES
As a Luxury Account Executive in the highly influential area of the On Trade you will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives throughout key outlets.
Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills.
Accountable for P&L delivery of the portfolio within the customer remit. Successfully navigate return on investment decisions with each customer aligning with key priorities for sustainable and profitable growth.
Partnership with the Diageo Luxury Marketing team and the Advocacy team to put our brands in the heart of culture by leading activation in outlets, driving talkability and availability.
Deliver against the distribution and execution targets each month, quarter and year.
Work closely with a Luxury curation manager who will support menu creation, activations and customer engagement within your customer base.
Accurate forecasting and internal performance management with attention to detail, as well as proactive RTM and supply team connectivity to maintain brand visibility in outlet.
Drive on trade understanding at all levels within Diageo GB, ensuring that the consumer trends that your customers are experiencing are fed through into brand and customer teams.
IDEAL EXPERIENCES / QUALIFICATIONS / CAPABILITIES
Commercial attitude essential.
Analytical, systems proficiency.
Worked with Luxury brands and/or high-end accounts preferable.
Able to demonstrate excellent relationship building and influencing skills across functions.
Sell the history and heritage of our luxury brands you represent.
Have a high affinity for iconic brands and an in-depth understanding of consumer desires and how to engage with them.
Engage with decision-makers of the On-Trade and Off-Trade network to ensure perfect execution in our outlet universe.
Your job isn’t done until our products are visible to consumers and you engage the consumer by driving awareness and brand passion for our products. This is a commercial position at heart, and you are responsible for commercial success and inspiring customer loyalty while implementing marketing activations.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere.” This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Worker Type :
Regular
Primary Location:
1HQ
Job Posting Start Date :
2024-11-06
#J-18808-Ljbffr
