Our client is a design agency specialising in creating exceptional brand experiences and digital solutions. As they prepare for the commercial launch of their newest innovation, they are looking for a driven Market Entry Consultant to help shape its go-to-market strategy and define its impact on the industries we serve.
You will play a pivotal role in determining the market readiness and positioning of the product. Collaborating with cross-functional teams, you will analyse market trends, engage with potential clients, and develop strategies to ensure its successful entry into its target industries, including defence, healthcare, and finance.
Responsibilities
Conduct in-depth market research to identify target audiences, competitive landscapes, and industry trends. Engage with potential customers to validate the product's core use cases and features. Define the unique value propositions and differentiators based on research insights. Develop go-to-market strategies, including pricing models and positioning frameworks. Requirements
Bachelor's degree in Marketing, Business, Research, or a related field. Proven experience in market research, marketing strategy, or product commercialisation. Strong analytical skills with the ability to synthesise data into actionable insights. Excellent communication and presentation skills. Familiarity with AI technologies or experience in industries like defence, healthcare, or finance is a plus. Details
Duration: 8-12 weeks Expected start date: February Location: Mainly remote, with some site visits Day rate: Up to £500 Ltd depending on experience
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Conduct in-depth market research to identify target audiences, competitive landscapes, and industry trends. Engage with potential customers to validate the product's core use cases and features. Define the unique value propositions and differentiators based on research insights. Develop go-to-market strategies, including pricing models and positioning frameworks. Requirements
Bachelor's degree in Marketing, Business, Research, or a related field. Proven experience in market research, marketing strategy, or product commercialisation. Strong analytical skills with the ability to synthesise data into actionable insights. Excellent communication and presentation skills. Familiarity with AI technologies or experience in industries like defence, healthcare, or finance is a plus. Details
Duration: 8-12 weeks Expected start date: February Location: Mainly remote, with some site visits Day rate: Up to £500 Ltd depending on experience
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