Purpose:
The Marketing and Communications Manager is a key role responsible for planning and implementing all marketing and communications activity to engage key audiences: promoting the NFF brand and breath of support we offer Royal Navy and Royal Marines families. This role includes the co-ordination of Homeport, our quarterly magazine, the production of reports, guides and other marketing material, social media management, analytics and nurturing relationships with suppliers. The Market and Communications Manager contributes to the Naval Families Federation team (currently comprises 15, both based in Portsmouth and homeworkers across the UK).
Responsibilities:
Contend creation, digital, social media and website
Collate and edit contributions to Homeport from a range of sources, liaising with our Publisher and designer to meet deadlines.
Create informative, relatable and relevant website content.
Take ownership of the design and procurement of print resources and other marketing material including giveaways.
Produce the NFF quarterly E-Bulletin, ensuring timely distribution.
Attend events to engage with families, capturing stories to create content.
Plan, design and deliver marketing campaigns to raise the profile of the NFF.
Manage all social media platforms, creating and scheduling posts to ensure consistent engagement.
Analytics and continuous development
Optimise the performance of the NFF website, ensuring content is current, compelling and user-friendly.
Maintain secure handling of personal data and charity information, adhering to relevant regulations.
Monitor and analyse trends to gauge the effectiveness of all communication platforms to form the basis of ongoing development.
Contribute to reports to demonstrate the effectiveness of both our internal and external engagement.
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