We have a new opportunity for a Marketing and CRM Executive to plan and execute an efficient and effective marketing programme and supporting strategy development for Kaleidoscope.
This is a hybrid role working at least 2 days in the office with the remainder working from home.
Accountabilities
Campaign Management: Take responsibility for planning and executing integrated marketing campaigns that align with commercial objectives and brand guidelines across multiple channels (web, direct mail, email, social media, SMS, etc.). Content and Trading Coordination: Oversee content planning efforts by collaborating with internal teams to ensure all necessary materials and information are effectively gathered and organized for campaigns. Cross-Functional Collaboration: Work closely with buying, creative, and marketing teams to ensure smooth campaign execution and alignment with overall business goals. CRM Strategy Execution: Implement and enhance the brand's CRM strategy, focusing on customer targeting, lifecycle management, and product strategies. Performance Monitoring: Track and analyze campaign performance metrics, providing insights to optimize future initiatives and reporting findings to relevant stakeholders. Optimization Support: Identify opportunities for campaign optimization and suggest improvements to enhance effectiveness and drive engagement. Budget Management: Maintain oversight of budgetary aspects by managing cost trackers and purchase orders (POs), ensuring campaigns are executed within budget. Compliance Assurance: Ensure all marketing activities adhere to brand values, regulatory requirements, and company policies, maintaining high standards of compliance. Trading Performance Monitoring: Monitor daily trading performance, producing comprehensive weekly reports. To be committed to good outcomes for customers at all times. Ensure compliance with all applicable UK and local regulations, Company Policies and FCA Conduct Rules. Demonstrate behaviours in line with our Company values. To take reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at work. Required Skills
Experience in relevant areas of CRM/email marketing. Analytical and strong excel and reporting skills. Educated in Marketing, Business Studies to A Level or Degree Level, OR have relevant experience. High level of drive and motivation. Highly organised with a strong attention to detail. Ability to work under pressure to tight deadlines with high levels of accuracy. Strong written and verbal communication skills. Can work individually or as part of a team. Able to commute to Bradford city centre. Desirable
Competitor knowledge and understanding in both retail and online. Previous experience of direct mail.
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Campaign Management: Take responsibility for planning and executing integrated marketing campaigns that align with commercial objectives and brand guidelines across multiple channels (web, direct mail, email, social media, SMS, etc.). Content and Trading Coordination: Oversee content planning efforts by collaborating with internal teams to ensure all necessary materials and information are effectively gathered and organized for campaigns. Cross-Functional Collaboration: Work closely with buying, creative, and marketing teams to ensure smooth campaign execution and alignment with overall business goals. CRM Strategy Execution: Implement and enhance the brand's CRM strategy, focusing on customer targeting, lifecycle management, and product strategies. Performance Monitoring: Track and analyze campaign performance metrics, providing insights to optimize future initiatives and reporting findings to relevant stakeholders. Optimization Support: Identify opportunities for campaign optimization and suggest improvements to enhance effectiveness and drive engagement. Budget Management: Maintain oversight of budgetary aspects by managing cost trackers and purchase orders (POs), ensuring campaigns are executed within budget. Compliance Assurance: Ensure all marketing activities adhere to brand values, regulatory requirements, and company policies, maintaining high standards of compliance. Trading Performance Monitoring: Monitor daily trading performance, producing comprehensive weekly reports. To be committed to good outcomes for customers at all times. Ensure compliance with all applicable UK and local regulations, Company Policies and FCA Conduct Rules. Demonstrate behaviours in line with our Company values. To take reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at work. Required Skills
Experience in relevant areas of CRM/email marketing. Analytical and strong excel and reporting skills. Educated in Marketing, Business Studies to A Level or Degree Level, OR have relevant experience. High level of drive and motivation. Highly organised with a strong attention to detail. Ability to work under pressure to tight deadlines with high levels of accuracy. Strong written and verbal communication skills. Can work individually or as part of a team. Able to commute to Bradford city centre. Desirable
Competitor knowledge and understanding in both retail and online. Previous experience of direct mail.
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