Marketing Assistant – Cloud Services

HSO Cloud Services Marketing Assistant About HSO Enterprise Solutions Ltd HSO Enterprise Solutions is a fast-growing subsidiary of the wider HSO Group. HSO was founded in the Netherlands (in Veenendaal) in 1987 and established in the UK in 2010. The HSO Group now employs more than 2500 people across Europe, North America, and Asia. HSO is a Microsoft dedicated partner, and has been for more than 30 years. HSO is one of only a handful of partners to attain all 6 of Microsoft’s designation awards. As a Business Integrator, our unique project methodology, processes, and implementation templates set us apart from the competition. As a long-standing member of the elite Microsoft Dynamics Inner Circle, HSO is recognized among the top 1% of Microsoft partners worldwide. We work with companies of all different sizes and stages of maturity, from established blue-chip global organizations to younger, high-growth businesses. We also work across multiple industries including retail, Wholesale & Distribution, Manufacturing, Professional Services, and Public Sector. Our industry focus and expertise in these markets is key to our success and the success of our customers. On the back of our long history of success, HSO’s ambition is to: Be the first choice for fast-growing or larger businesses seeking to deploy Microsoft technologies in multiple locations. Be the first choice for all Cloud-based Microsoft products. Be acknowledged as the foremost expert and customer-service-oriented company in our market. Be seen as a long-term partner that customers enjoy working with. Continue delivering improved customer business results. Key Microsoft Partner Worldwide HSO is one of Microsoft’s leading partners and is fully committed to working with Microsoft at all levels, from working closely with the development group in Redmond to client-specific engagement at a local level. We are a member of the Microsoft Inner Circle and Presidents Club, and we are extremely proud of our strong relationships with Microsoft in Europe, Asia, the US, and the UK. Products and Services As a leading Microsoft partner, HSO uses the power of the Microsoft technology stack to deliver innovative solutions for our clients. Building upon the foundation of Dynamics 365, we integrate with other key Microsoft services such as Azure, Power Platform, and AI to create tailored solutions that address the unique needs of various industries. Our industry-specific solutions and innovative add-in modules enhance the capabilities of Dynamics 365, providing a comprehensive and integrated experience. Combined with our award-winning Excellerate methodology (recognized by Gartner), HSO consistently delivers high-quality, tailored solutions that maximize the value of our clients' investments in the Microsoft Cloud. Great place to work HSO hires the brightest minds in technology, allowing our customers to thrive. HSO has created a working environment that allows our staff to fulfill their potential. HSO was nominated as one of the best large companies to work for in 2019, 2020, 2021, 2022, and 2023. Happy and fulfilled staff deliver great projects to satisfied customers. You will be part of a team of smart, engaging, customer-centric professionals and will have the opportunity to grow and take on new challenges while balancing personal life with professional growth in an environment that rewards creativity and problem-solving. You will also be encouraged to develop a sound knowledge of the markets we serve, which is fundamental to HSO's competitive advantage and what delivers value to our customers. In addition to a competitive salary and growing list of benefits, your role will offer you the opportunity for career development and personal growth. This exciting role reports to the Head of Cloud Services & Strategic Alliance Marketing and is pivotal in driving market awareness and lead generation for HSO's Cloud Services offerings. As the Cloud Services Marketing Assistant, you will be responsible for: Support pipeline generation: Achieving ambitious lead generation and pipeline targets to support revenue growth across HSO's Cloud Services portfolio. Market positioning and differentiation: Developing and executing a go-to-market plan that positions HSO as the preferred partner for Microsoft Cloud solutions within our target markets. Ensuring strong brand visibility and thought leadership in Microsoft Cloud solutions. Clearly articulating the value proposition of HSO's Cloud Services to customers, prospects, and partners, highlighting the business benefits gained through our solutions and services. Build credibility and relationships: Enhancing HSO's credibility and reputation within the industry through targeted marketing campaigns. Cultivating strong relationships with key stakeholders, including internal teams, third-party agencies, partners, prospects, and customers. Content creation and communication: Developing and executing compelling content strategies, including website content, blogs, case studies, white papers, presentations, and social media campaigns. Ensuring consistent messaging across all marketing channels to reinforce HSO's brand identity and values. Innovation and creativity: Exploring and implementing innovative marketing tactics to reach target audiences and drive engagement. Staying abreast of Microsoft technology and industry trends. The ideal candidate We are looking for a marketing professional who can work at pace; be innovative and creative; self-sufficient and credible when talking with internal stakeholders, third-party agencies, partners, prospects, and customers. You must be able to blend the marketing mix and apply it in a way that differentiates HSO. Experience 2+ years of B2B marketing experience within the IT sector. Solid background in building, maintaining, and developing marketing contact lists using a CRM system. Knowledge of Microsoft Dynamics 365 (CRM) would be an advantage. Experience with social media and digital marketing techniques. Experience working with third-party agencies, e.g., Creative, Telemarketing, Exhibition organizers. Experience in partner co-op marketing would be an advantage. Experience in organizing events and exhibitions. Proficient in using Microsoft Office applications (Word, Excel, PowerPoint, Outlook, SharePoint, OneNote, Teams). Solid understanding of the marketing mix and in tying this to ROI. Personal skills A hard worker who takes personal pride in what they deliver. Excellent organizational and communication skills. Self-starter with the confidence to work on assignments independently. Able to establish good working relationships with internal staff at all levels as well as third-party agencies and partners. Able to prioritize and work to deadlines. Responsibilities Working with the Head of Cloud Services & Strategic Alliance Marketing, the marketing team, and key internal stakeholders to define and execute a Cloud Services marketing plan, with clearly defined objectives and targets. Developing and executing lead generation marketing campaigns to deliver the agreed targets for marketing qualified leads and sales pipeline. Networking and building strong relationships with a range of external stakeholders including customers, suppliers, and partners. Maintaining and developing marketing contact lists. Segmenting and defining target audiences and messaging for each campaign. Organizing and attending a range of events such as exhibitions, events, webinars, and advisory boards. Organizing and attending internal social events and corporate hospitality events for customers and partners. Working with the Digital Marketing team and subject matter experts to collate, develop, and produce relevant documentation for the web, social media, white papers, newsletters, e-blasts, and sales collateral. Working with third-party agencies to plan and deliver events. Developing automated email marketing programs. Providing input, support, and monitoring our external telemarketing agency. Working with the EMEA and US marketing teams on corporate initiatives and events. Using the internal Microsoft Dynamics CRM system to maintain leads and opportunities. Tracking the success of marketing campaigns. Salary : We offer a competitive, market-aligned salary that reflects the skills and experience of each candidate. Our commitment to providing a fair and equitable salary ensures we attract and retain top talent in our industry. The salary package will be discussed during the interview process and will be based on current market benchmarks for similar roles, as well as the individual’s qualifications and experience. In addition to base salary, eligible employees have the opportunity to earn performance-based bonuses and participate in our benefits programs. Benefits: Paid Holidays Pension Healthcare Dental Life Insurance Tonic Wellbeing HSO Perkz Flexible working when required and agreed

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