Marketing Automation Manager

Marketing Automation Manager This is a great job for someone who: Has a passion for marketing automation, loves working in a fast-paced environment, and is excited about driving personalised, targeted communications that make an impact. It’s ideal for someone experienced in Pardot and Salesforce, looking to bring their expertise to shape marketing strategies in a leading organization or ready to step up and take ownership of sophisticated email marketing campaigns. A bit about the job: This role is central to transforming our Broker GI marketing strategy, helping us transition to personalised, data-driven communications. You’ll take ownership of Pardot integration and its continuous evolution, driving impactful campaigns aligned with our business goals. You’ll collaborate with content managers to create best-in-class email campaigns, maintain robust reporting, and champion GDPR best practices. You’ll also play a key role in shaping marketing automation capabilities, maintaining data hygiene, and sharing best practices to enhance digital marketing maturity across the team. Skills and experience we’re looking for: Proven expertise in Pardot and Salesforce, including campaign creation and reporting. Strong understanding of data protection and GDPR best practices. Experience collaborating on targeted email campaigns and testing strategies to optimize performance. Analytical mindset with the ability to turn data insights into actionable improvements. Excellent communication and stakeholder management skills. What you’ll get for this role: Salary – Competitive (depending on location, skills, experience, and qualifications) Bonus opportunity - 10% of annual salary, actual amount depends on your performance and Aviva’s Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days Up to 40% discount on Aviva products, and other retailer discounts Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme Outstandingly supportive policies including parental and carer’s leave Flexible benefits to suit you, including sustainability options such as cycle to work Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others We take your well-being seriously with lots of support and tools Aviva is for everyone: We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares. We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues. To find out more about working at Aviva take a look here. We interview every disabled applicant who meets the minimum criteria for the job. Once you’ve applied, please send us an email stating that you have a disclosed disability, and we’ll interview you. We’d love it if you could submit your application online. If you require an alternative method of applying, please send an email to

anna.bui@aviva.com

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