Become a change maker and join Node4.
Node4 has a committed, talented, and diverse workforce that is growing all the time, but as we expand through our own growth and acquisitions, we never lose sight of the most important part of our business -
our people.
We want you to grow, learn, and evolve alongside us. So, whether you're just starting out in your career or looking to progress as an industry professional, Node4 has a place for you. About the role The Marketing Automation Specialist is responsible for designing and managing automated marketing campaigns to drive lead generation, customer engagement, and business growth. Using marketing platforms such as HubSpot to create workflows, email campaigns, and lead nurturing strategies that optimise the customer journey. Key duties include segmenting audiences, tracking campaign performance, and analysing data to refine tactics for better results. Collaboration with sales and content teams ensures seamless lead handoffs and messaging alignment. Design, implement, and manage automated marketing campaigns across various channels (email, social, web). Create and optimise lead nurturing workflows to enhance the customer journey and increase conversions. Segment audiences effectively to deliver personalized, targeted campaigns. Set up and manage lead scoring models to qualify and prioritize leads for the sales team. Monitor and analyse campaign performance using analytics tools (e.g., Google Analytics, HubSpot Analytics) and adjust strategies as needed. Collaborate with sales and content teams to ensure seamless lead handoff and alignment on messaging. Develop and maintain automated email marketing campaigns, including drip campaigns and lifecycle emails. Manage and optimize CRM integration with marketing automation platforms (e.g. HubSpot). Perform A/B testing on campaigns to identify best-performing content and strategies. What will you bring?
Experience with CRM and email automation platforms. Familiarity with HTML/CSS for email customizations (optional but beneficial). Knowledge of SEO, PPC, and other digital marketing techniques is a plus. Certifications in marketing automation tools (e.g., HubSpot certifications) are a plus. Hands-on experience in creating and managing automated email campaigns and lead nurturing workflows. Proven experience with CRM integration (e.g., Salesforce, Microsoft Dynamics, HubSpot) and aligning marketing efforts with sales processes. Experience in audience segmentation and developing targeted messaging for different customer groups. Track record of analysing campaign performance and using data to optimize email and digital marketing efforts. Familiarity with lead scoring models and applying them to prioritize and nurture leads effectively. Exposure to working on multi-channel campaigns (email, social media, web) to drive engagement and conversions. What can we offer you? Hybrid Working Private Medical Insurance or Company Paid Health Cash Plan Employee Assistance Program 25 days holidays plus your birthday off Option to purchase additional holiday (up to 5 days) Company Pension Scheme Life Assurance x 4 A diverse workforce Employee investment with Node4 training Academy Family savings and shopping discounts through the Node4 benefits portal. Discounted Gym Membership Modern facilities with open and welcoming breakout areas Company Social events Never ending supply of hot and cold drinks, biscuits, sweets, and fruit Why join Node4? Founded in 2004, Node4 has experienced exceptional growth and success over the years. From an office in Derby to locations nationwide. From three people to a workforce of over 1200. We believe that our people are the driving force behind our success. We are a vibrant, passionate, and diverse team committed to providing exceptional service as standard. We are proud of our employees and the environment that reflects our core business values of Passion, Innovation, and Trust. Node4 is the place to be if you are passionate about technology and providing exceptional service while developing your career within a welcoming and evolving company. TAKE A LOOK AT
OUR STORY
#J-18808-Ljbffr
our people.
We want you to grow, learn, and evolve alongside us. So, whether you're just starting out in your career or looking to progress as an industry professional, Node4 has a place for you. About the role The Marketing Automation Specialist is responsible for designing and managing automated marketing campaigns to drive lead generation, customer engagement, and business growth. Using marketing platforms such as HubSpot to create workflows, email campaigns, and lead nurturing strategies that optimise the customer journey. Key duties include segmenting audiences, tracking campaign performance, and analysing data to refine tactics for better results. Collaboration with sales and content teams ensures seamless lead handoffs and messaging alignment. Design, implement, and manage automated marketing campaigns across various channels (email, social, web). Create and optimise lead nurturing workflows to enhance the customer journey and increase conversions. Segment audiences effectively to deliver personalized, targeted campaigns. Set up and manage lead scoring models to qualify and prioritize leads for the sales team. Monitor and analyse campaign performance using analytics tools (e.g., Google Analytics, HubSpot Analytics) and adjust strategies as needed. Collaborate with sales and content teams to ensure seamless lead handoff and alignment on messaging. Develop and maintain automated email marketing campaigns, including drip campaigns and lifecycle emails. Manage and optimize CRM integration with marketing automation platforms (e.g. HubSpot). Perform A/B testing on campaigns to identify best-performing content and strategies. What will you bring?
Experience with CRM and email automation platforms. Familiarity with HTML/CSS for email customizations (optional but beneficial). Knowledge of SEO, PPC, and other digital marketing techniques is a plus. Certifications in marketing automation tools (e.g., HubSpot certifications) are a plus. Hands-on experience in creating and managing automated email campaigns and lead nurturing workflows. Proven experience with CRM integration (e.g., Salesforce, Microsoft Dynamics, HubSpot) and aligning marketing efforts with sales processes. Experience in audience segmentation and developing targeted messaging for different customer groups. Track record of analysing campaign performance and using data to optimize email and digital marketing efforts. Familiarity with lead scoring models and applying them to prioritize and nurture leads effectively. Exposure to working on multi-channel campaigns (email, social media, web) to drive engagement and conversions. What can we offer you? Hybrid Working Private Medical Insurance or Company Paid Health Cash Plan Employee Assistance Program 25 days holidays plus your birthday off Option to purchase additional holiday (up to 5 days) Company Pension Scheme Life Assurance x 4 A diverse workforce Employee investment with Node4 training Academy Family savings and shopping discounts through the Node4 benefits portal. Discounted Gym Membership Modern facilities with open and welcoming breakout areas Company Social events Never ending supply of hot and cold drinks, biscuits, sweets, and fruit Why join Node4? Founded in 2004, Node4 has experienced exceptional growth and success over the years. From an office in Derby to locations nationwide. From three people to a workforce of over 1200. We believe that our people are the driving force behind our success. We are a vibrant, passionate, and diverse team committed to providing exceptional service as standard. We are proud of our employees and the environment that reflects our core business values of Passion, Innovation, and Trust. Node4 is the place to be if you are passionate about technology and providing exceptional service while developing your career within a welcoming and evolving company. TAKE A LOOK AT
OUR STORY
#J-18808-Ljbffr
