Marketing Automation Specialist

Create an impact as a Marketing Automation Specialist Your Role Join us for this exciting opportunity. You’ll collaborate with the broader Personalised Marketing team to deliver exceptional customer experiences across the full customer lifecycle for primarily the NRMA Insurance brand. Using your technical skills within marketing automation platforms such as Adobe Campaign, you’ll build segmented first party audiences and deploy them across channels including email, SMS, mail, push and paid digital. Your broader understanding of personalisation capabilities and marketing automation best practice will enable you to translate business requirements into technical solution designs that deliver orchestrated customer journeys with multiple touchpoints. Through adoption of agile ways of working you’ll embrace continuous delivery and optimise in-market activity to uplift campaign effectiveness and improve business outcomes. This is a permanent opportunity, to be based in Sydney. About You The ideal candidate will demonstrate: Minimum 3-5 years experience working hands on in technical roles within marketing automation platforms; Adobe Campaign / AJO and broader Adobe suite preferred. Demonstrated experience building campaign workflows across a variety of 1:1 channels including email, SMS, mail, push, and digital retargeting. Broad understanding of personalisation capabilities and marketing automation best practice. Strong SQL and relational database knowledge. Understanding of HTML, CSS and Javascript – XML also beneficial. Demonstrable experience understanding and working with complex customer data. Knowledge of digital tracking tools such as Adobe Analytics, Google Analytics, and marketing tags (DoubleClick, Facebook, GoogleAds, etc). Experience translating business requirements into technical outputs, using your expertise to add value and elevate outcomes. Applications close on Sunday, 24 November 2024 at 23:59pm. About Us IAG is the largest general insurance group in Australia and New Zealand. We’re also a tech and research facility, a hub for climate change experts and a centre of resilience design. We chat over coffee with customers, advocate for them in the corridors of Parliament and back them up in the community when life’s moments hit hardest. You’ll know our brands – NRMA Insurance, CGU, WFI, ROLLiN’, AMI, NZI, and State Insurance to name a few. We celebrate unique viewpoints shaped by life experiences, cultures and passions. We expand careers, genuinely connect with community, lead with a powerful purpose and celebrate what makes you individual. We’re also guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses and communities. Collaborating on Indigenous-led solutions that enable growth, develop resilience and create meaningful change. We're passionate about social issues, walk the talk on sustainability and strive to do more than standard on things that matter, including women in senior leadership, Indigenous empowerment and creating inclusive environments. We're committed to being a safe and supportive workplace for all our employees. We do this because we’re ready for you. All this shows up in what we offer: Grow your financial future with 13% superannuation as standard. Flexibility through a program called MyFlex - supporting you to live life to the full. Welcome Back cash bonus when returning from parental leave. Partner discounts on every day and special occasion items. Join great employee network communities. We’re ready for you. Apply today.

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