This role requires being based in the office five days a week
The salary range is £38,000-£40,000
The Role
The goal of this role is to effectively communicate their brand propositions, engage consumers, and drive traffic to their platforms in a cost-efficient way. It also plays a key role in supporting the franchise network, ensuring they consistently amplify and enhance the brand messages.
This is a hands-on position requiring agility and a proactive approach. We’re looking for someone with solid consumer marketing experience across CRM, social media, and search. Ideally, you will have experience with an e-commerce brand. Working in a fast-paced environment, your ability to manage multiple projects and workstreams simultaneously will be essential to your success.
Key Responsibilities
- Oversee end-to-end campaign management across all direct-to-brand channels, from ideation and implementation to measurement and analysis.
- Lead and manage email, CRM activities, social media, search, and online reputation efforts.
- Expand and engage our customer, follower, and subscriber databases.
- Develop customer-facing content across platforms—including landing pages, blogs, emails, and posts—working closely with the in-house design team.
- Create support materials and training resources for franchisees.
- Manage relationships with agencies and suppliers.
What you’ll need
- Demonstrated success in creating and managing comprehensive multi-channel marketing campaigns
- Extensive knowledge of CRM and search marketing best practices
- Strong analytical skills, with the ability to interpret and optimize KPIs to fuel program growth
- Excellent communication and relationship-building abilities to maintain strong partnerships with a diverse network of franchise partners and internal teams
- Skilled at conveying complex ideas and strategies clearly and effectively
- Proactive, results-driven, and self-motivated, with the capability to independently lead projects and initiatives
Skills and Experience
Essential:
- Excellent project management skills with the ability to handle multiple projects at once
- Extensive experience with email and marketing automation platforms (e.g., Mailchimp, ActiveCampaign) and content management systems
- Skilled in developing and executing social media strategies, utilizing scheduling tools and analytics programs
- Proficient in search marketing, including managing search and social ads/listings
- Strong analytical and data-driven mindset, with proficiency in Google Analytics (preferably GA4)
- Outstanding communication and presentation abilities
- Experience in team management and/or managing agency relationships
Desirable:
- Proficient in Adobe Suite
- Experience in B2B marketing
- Background in the travel industry
