Job Description
Marketing Communications Lead – John Crane This role is an integral part of the Marketing Communications team within the Marketing function which will own the marketing communications strategy and delivery for the Industrials segments. This key role will be based out of Slough offices 3 days per week (2 from home) and is responsible for the development, implementation and measurement of impact for global marketing campaigns for Pulp and Paper, Mining, Water, Pharma and Chemicals verticals. This role collaborates closely with the product and service portfolio management and broader marketing team to define and communicate the John Crane value proposition, build demand generation programmes and deliver compelling content to our defined target audiences. Key Activities and Responsibilities: Significant cross-functional collaboration will be required, including Product/Service Management, Strategy, Energy Transition and Asset Management, Regional Marketing, Brand, Content, Digital, Marketing Performance and Enablement. Work with Product / Service Specialists and Marketing colleagues to develop new content such as customer case studies, thought leadership, website content etc. to drive awareness and engagement with the John Crane brand amongst the defined target segments. Work with the Portfolio, Marketing Communications and Marketing Performance teams to prepare strategic reviews for various executive level audiences. Work with Marketing Performance team and broader business colleagues to gather and synthesize customer intelligence in order to develop and align on customer personas, product and service development needs and drive overall strategic marketing planning. Localize campaigns through Regional Marketing Specialists with targeted demand generation programs. Manage delivery and relationships with outside agencies and in-house resources where needed. Special projects may include work on new business ideation, market research, account-based marketing and leveraging marketing automation to drive lead generation. The ideal candidate will have the following skills/experience: Bachelor's degree in business, marketing, or related discipline. Minimum five years of experience required. Experience in B2B Marketing Communications required. Demonstrated track record of analysing markets, persona, and buyer behaviour. Experience developing programs and launching new products, preferably in an industrial B2B environment. Understanding of new business development concepts to market disruptive technologies. Excellent communication and stakeholder management skills. Strong strategic thinking and planning skills with ability to plan over 1-3 year time span. Must be able to think strategically, implement aggressively and be detail oriented. Ability to work cross-functionally in dynamic and flexible environment.
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Marketing Communications Lead – John Crane This role is an integral part of the Marketing Communications team within the Marketing function which will own the marketing communications strategy and delivery for the Industrials segments. This key role will be based out of Slough offices 3 days per week (2 from home) and is responsible for the development, implementation and measurement of impact for global marketing campaigns for Pulp and Paper, Mining, Water, Pharma and Chemicals verticals. This role collaborates closely with the product and service portfolio management and broader marketing team to define and communicate the John Crane value proposition, build demand generation programmes and deliver compelling content to our defined target audiences. Key Activities and Responsibilities: Significant cross-functional collaboration will be required, including Product/Service Management, Strategy, Energy Transition and Asset Management, Regional Marketing, Brand, Content, Digital, Marketing Performance and Enablement. Work with Product / Service Specialists and Marketing colleagues to develop new content such as customer case studies, thought leadership, website content etc. to drive awareness and engagement with the John Crane brand amongst the defined target segments. Work with the Portfolio, Marketing Communications and Marketing Performance teams to prepare strategic reviews for various executive level audiences. Work with Marketing Performance team and broader business colleagues to gather and synthesize customer intelligence in order to develop and align on customer personas, product and service development needs and drive overall strategic marketing planning. Localize campaigns through Regional Marketing Specialists with targeted demand generation programs. Manage delivery and relationships with outside agencies and in-house resources where needed. Special projects may include work on new business ideation, market research, account-based marketing and leveraging marketing automation to drive lead generation. The ideal candidate will have the following skills/experience: Bachelor's degree in business, marketing, or related discipline. Minimum five years of experience required. Experience in B2B Marketing Communications required. Demonstrated track record of analysing markets, persona, and buyer behaviour. Experience developing programs and launching new products, preferably in an industrial B2B environment. Understanding of new business development concepts to market disruptive technologies. Excellent communication and stakeholder management skills. Strong strategic thinking and planning skills with ability to plan over 1-3 year time span. Must be able to think strategically, implement aggressively and be detail oriented. Ability to work cross-functionally in dynamic and flexible environment.
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