Working closely with the Chief Executive and Creative Director, the
Marketing & Communications Manager
will be responsible for driving ARC forwards in terms of income generation and external relationships. They will lead on telling stories about ARC that ensure the charity is always part of wider narratives around the arts in Stockton, the Tees Valley and the North more generally. Through cultivating positive brand associations with audiences, communities and other stakeholders, the role holder will deliver effective messaging whilst also ensuring sales continue to grow year on year.
The role holder will develop and deliver effective strategies and activity plans that cement ARC’s reputation as an inspiring beacon for creativity in the region. Using a data-driven approach, they will help to position ARC as an exciting, inspiring and values-driven organisation in the minds of audiences and participants, as well as current and potential supporters. They will lead the marketing team in all aspects of ARC’s marketing and communication activity to support ARC’s key aims and objectives: to grow audiences, participants, activities, reputation and profile.
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