Marketing Content Manager

We’re looking for an experienced and talented Brand and Content Manager to take ownership of our brand and content production. You’ll be our in-house designer, expert for all things content and our brand guardian. You’ll be instrumental in helping to refine our approach to content to ensure it’s impactful, accessible and innovative. You’ll help us develop our brand, and ensure it’s used consistently across the organisation. This means you’ll care deeply about creating exceptional, content and communications, and thrive when working highly collaboratively with a team of colleagues to use brand and content to achieve our organisational goals. Key responsibilities: Strategy and planning Develop and lead the delivery of the brand and content planning for Ultima Set the creative direction for branded content, ensuring the effectiveness and impact of all our outputs Support designing and embedding new process and ways of working across teams to plan and deliver branded outputs successfully Help develop content with a deep understanding of our audiences and personas, applying best practice, sound judgement and creativity to achieve our goals Brand guardianship and development Owning the Ultima social media channels including strategy, posting and reporting Evolve and keep up to date brand guidelines and commission projects to develop the brand over time Act as a trusted advisor on best ways to translate the brand to our key audiences Champion the value of brand and good brand management among key internal and external stakeholders Uphold and demonstrate our commitment to diversity, equity and inclusion in all uses of our brand and content production Working with pre-sales on the creation of sales enablement content Project and resource management Produce, and oversee production and quality of, branded content, both digital and physical. Including, but not limited to reports, digital assets and video content Manage the brand and content production from briefing to completion, embedding new ways of working to ensure smooth delivery of high-quality work Effectively project manage workflow, prioritising resource to meet delivery deadlines with clear scheduling and approvals Brief and manage agencies across all areas of content production, including copywriting, design, illustration, photography and video Oversee the file management of creative assets and content Work closely with the wider Marketing team to ensure the brand is effectively translated into digital channels and across events and campaigns Working with the sales and wider commercial teams to ensure strong collaboration on brand and content and internal communications to ensure the brand consistency internally and externally Evaluation Support the development of a brand evaluation and tracking strategy Measure and evaluate the effectiveness of communications with other colleagues to identify and improve the best combinations of activities and outputs to help achieve our goals Managing the social media monthly reporting with recommendations on improving and growing our share of voice We'd love you to have: At least 3 years’ experience working at a Brand and Content Manager Excellent at building relationships and cross department collaboration Excellent written and verbal communications skills Excellent copy-editing and proofing skills Ability to identify strong creative quality, with an eye for good design and detail Experience of using Canva, Adobe Suite, Microsoft Dynamics and WordPress Experience producing content for different audiences and using a variety of formats, from reports, social media images to video Confident management of a busy schedule of content production, with multiple projects running concurrently with different deadlines and stakeholders Effective briefing and managing of agencies Experience of evaluating content performance Understanding of brand and tone of voice, and how it applies to content Strong practical understanding of content formats and what works best to land a specific message or prompt a particular behaviour Understanding of image rights and personal data protection

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