Marketing Director (12 months FTC)
Location:
London – Henrietta House
Grade:
06 – Director
Type:
12 month fixed term contract
Role Purpose The Director will work to implement marketing activity across Continental Europe (CE), collaborating with stakeholders who have pan-European roles. The role will be responsible for delivering a strategic marketing programme that drives new client acquisition and business growth, focusing on Account Based Marketing, digital-first integrated marketing campaigns, client communications, new product and service launches, and collateral creation.
Scope of Work Stakeholder Engagement
Develop close relationships with European leadership to contribute to business strategy using excellent industry and competitor knowledge.
Drive the delivery of activity including pan-European client campaigns.
Work closely with the European Head of Marketing and Communications and the in-country Marketing Heads to deliver the overall marketing strategy.
Personify excellence in account management skills, ensuring each stakeholder interaction exceeds expectations.
Demonstrate excellent briefing and response skills at all times.
Execute all tactics efficiently and with an eye for detail and continuous improvement.
Marketing Strategy
Execute an annual programme of Account Based Marketing to assist the business in holding relevant and timely conversations with clients and targets.
Work closely with the Business Development and Sales teams to drive integrated ABM pursuit plans that align with clear revenue metrics.
Deploy insight, industry knowledge, and business understanding to refine campaign recommendations.
Work alongside country marketing heads to deliver integrated campaigns that materially contribute to business growth.
Accountability for brand and positioning communications including visual identity, key messaging, and tone of voice.
Campaign Management
Roll out global campaigns and implement local coordinated content campaigns across various channels.
Work collaboratively with the business to identify relevant client issues to support innovative product launches and marketing campaigns.
Ensure all campaigns add value at each stage of the client journey and reinforce CBRE’s brand and expertise.
Events
Responsibility for content creation, production delivery, and oversight of content-led events.
Work closely with the events team and business stakeholders to deliver exceptional client experiences.
Share materials and best practices with country marketing heads to ensure consistent event experiences throughout Europe.
Arrange panel sessions or speaking opportunities at external conferences and events.
Deliver a series of internal business education webinars.
Digital
Display a comprehensive understanding of opportunities afforded by social and digital channels.
Integrate digital into all campaigns, identifying opportunities where digital can replace other tactics.
Lead on the creation and promotion of video content for various initiatives.
Data Centres
Oversight and management of outsourced Data Centres marketing agency.
Liaise with the business to drive best return on investment from the agency.
Qualifications and Experience
Marketing expert with multi-channel marketing experience.
Proven track record of stakeholder engagement.
Strong skills in planning and execution.
Knowledge of PowerPoint, Excel, Word.
Experience of content creation for events preferred.
Experience in Account Based Marketing Strategies preferred.
Soft Skills
High levels of energy and enthusiasm with creativity in all interactions.
Excellent attention to detail and highly organized.
Self-starter, able to work independently and proactively.
Good influencing and motivational skills.
Confident and effective written and verbal communication across multiple stakeholders.
Manage time effectively while handling multiple priorities and projects concurrently.
Strong communication and negotiation skills.
Working at CBRE When you join CBRE, you will have the support and resources of a global firm where an entrepreneurial mindset is encouraged. You'll realize your potential with challenging work, fast-paced assignments, and a commitment to results.
About CBRE CBRE Group, Inc. (NYSE:CBRE), is the world’s largest commercial real estate services and investment firm. The company has more than 130,000 employees serving clients in over 100 countries.
Equal Opportunities We are an equal opportunities employer and do not discriminate on the grounds of gender, race, disability, etc. For information about accommodations during the recruitment process, please visit our website.
#J-18808-Ljbffr
London – Henrietta House
Grade:
06 – Director
Type:
12 month fixed term contract
Role Purpose The Director will work to implement marketing activity across Continental Europe (CE), collaborating with stakeholders who have pan-European roles. The role will be responsible for delivering a strategic marketing programme that drives new client acquisition and business growth, focusing on Account Based Marketing, digital-first integrated marketing campaigns, client communications, new product and service launches, and collateral creation.
Scope of Work Stakeholder Engagement
Develop close relationships with European leadership to contribute to business strategy using excellent industry and competitor knowledge.
Drive the delivery of activity including pan-European client campaigns.
Work closely with the European Head of Marketing and Communications and the in-country Marketing Heads to deliver the overall marketing strategy.
Personify excellence in account management skills, ensuring each stakeholder interaction exceeds expectations.
Demonstrate excellent briefing and response skills at all times.
Execute all tactics efficiently and with an eye for detail and continuous improvement.
Marketing Strategy
Execute an annual programme of Account Based Marketing to assist the business in holding relevant and timely conversations with clients and targets.
Work closely with the Business Development and Sales teams to drive integrated ABM pursuit plans that align with clear revenue metrics.
Deploy insight, industry knowledge, and business understanding to refine campaign recommendations.
Work alongside country marketing heads to deliver integrated campaigns that materially contribute to business growth.
Accountability for brand and positioning communications including visual identity, key messaging, and tone of voice.
Campaign Management
Roll out global campaigns and implement local coordinated content campaigns across various channels.
Work collaboratively with the business to identify relevant client issues to support innovative product launches and marketing campaigns.
Ensure all campaigns add value at each stage of the client journey and reinforce CBRE’s brand and expertise.
Events
Responsibility for content creation, production delivery, and oversight of content-led events.
Work closely with the events team and business stakeholders to deliver exceptional client experiences.
Share materials and best practices with country marketing heads to ensure consistent event experiences throughout Europe.
Arrange panel sessions or speaking opportunities at external conferences and events.
Deliver a series of internal business education webinars.
Digital
Display a comprehensive understanding of opportunities afforded by social and digital channels.
Integrate digital into all campaigns, identifying opportunities where digital can replace other tactics.
Lead on the creation and promotion of video content for various initiatives.
Data Centres
Oversight and management of outsourced Data Centres marketing agency.
Liaise with the business to drive best return on investment from the agency.
Qualifications and Experience
Marketing expert with multi-channel marketing experience.
Proven track record of stakeholder engagement.
Strong skills in planning and execution.
Knowledge of PowerPoint, Excel, Word.
Experience of content creation for events preferred.
Experience in Account Based Marketing Strategies preferred.
Soft Skills
High levels of energy and enthusiasm with creativity in all interactions.
Excellent attention to detail and highly organized.
Self-starter, able to work independently and proactively.
Good influencing and motivational skills.
Confident and effective written and verbal communication across multiple stakeholders.
Manage time effectively while handling multiple priorities and projects concurrently.
Strong communication and negotiation skills.
Working at CBRE When you join CBRE, you will have the support and resources of a global firm where an entrepreneurial mindset is encouraged. You'll realize your potential with challenging work, fast-paced assignments, and a commitment to results.
About CBRE CBRE Group, Inc. (NYSE:CBRE), is the world’s largest commercial real estate services and investment firm. The company has more than 130,000 employees serving clients in over 100 countries.
Equal Opportunities We are an equal opportunities employer and do not discriminate on the grounds of gender, race, disability, etc. For information about accommodations during the recruitment process, please visit our website.
#J-18808-Ljbffr
