PURPOSE OF THE ROLE
As part of the Management Team, you will be a key player to steer the brand along with the rest of the Management Team.
Increase brand awareness and desirability to position Guerlain as a premium beauty brand through strong 360 marketing activations and PR support.
Ensure brand elevated image consistency across all activations in-store and off.
Contribute to establish Guerlain as a three strong axes brand (Fragrances, Skincare & Makeup) while focusing on key assets.
Build strong Marketing activation plans to increase market share within each retailer.
Size right budget/investments/promotions/A&P to enable market share gain and customer recruitment.
MAIN RESPONSIBILITIES
MARKETING PLAN & BUDGET
Yearly communication plan and strategy to gain PR rankings online and in print. With the objective to build best-in-class marketing activation: Yearly marketing activations per retailer in partnership with Retail and Sales Teams. Global marketing strategy and execution aligned with Region & HQ. Yearly pricing strategy to be reviewed with HQ and GM. 360 for new launches/key assets: VM, communication, promotions. Retail by lines/Net Sales by lines including monthly follow-up. Monthly expenses follow-up and monitoring. Budget: presentation, strategy, key focus sizing, and activation planning. COMMUNICATION & BRAND IMAGE
Ensure global brand image is consistently exposed in the United Kingdom & Ireland domestic market. Build an effective communication strategy aligned with HQ guidelines to increase brand desirability and recruit new customers on key franchises across all touch points. Merchandising to be constantly monitored to ensure brand image is super premium and supported with best-in-class execution. FORECASTS
Responsible for forecasts of all products Basic and New aligned with brand performance and strategy in partnership with the Retail & Sales Team in order to ensure KPIs are achieved. Monitor closely forecast accuracy with supply team, GM, and participate actively in Sales & operations meetings to achieve forecast accuracy targets. Propose any corrective action to GM/Regional team to minimize stock/inventory on saleable items and POSM. Forecast and analysis of POSM (GWP, Samples & Testers, Merch Items) in line with commercial strategy and annual budget. TEAM MANAGEMENT
Develop a skilled Marketing team that is highly motivated and inspiring to others. Collaborate very regularly with the Marketing European team to ensure alignment with guidelines and strategies is observed. Communicate and support actively with other teams such as Retail, Digital, Sales, CRM, and Education to achieve targets. Trigger creativity, proactivity, and agility within your team. Minimum Requirements: Strong retail mindset & analytical skills. An ability to think outside the box. Results driven. Strong team spirit. Strong organisational skills. Autonomous. Strong presentation and communication skills. Positive Outlook. Enthusiasm and energy. Microsoft Office (e.g. Excel, Word, PowerPoint). 10 years' experience in Marketing or Sales in luxury goods in the retail industry and/or FMCG. Proven team leadership and development. Knowledge and understanding of the UK retail marketplace in beauty. Proven track record of negotiations with key UK Beauty retailers. Degree in Marketing / Business Studies or similar. Inherent interest & passion for beauty.
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MARKETING PLAN & BUDGET
Yearly communication plan and strategy to gain PR rankings online and in print. With the objective to build best-in-class marketing activation: Yearly marketing activations per retailer in partnership with Retail and Sales Teams. Global marketing strategy and execution aligned with Region & HQ. Yearly pricing strategy to be reviewed with HQ and GM. 360 for new launches/key assets: VM, communication, promotions. Retail by lines/Net Sales by lines including monthly follow-up. Monthly expenses follow-up and monitoring. Budget: presentation, strategy, key focus sizing, and activation planning. COMMUNICATION & BRAND IMAGE
Ensure global brand image is consistently exposed in the United Kingdom & Ireland domestic market. Build an effective communication strategy aligned with HQ guidelines to increase brand desirability and recruit new customers on key franchises across all touch points. Merchandising to be constantly monitored to ensure brand image is super premium and supported with best-in-class execution. FORECASTS
Responsible for forecasts of all products Basic and New aligned with brand performance and strategy in partnership with the Retail & Sales Team in order to ensure KPIs are achieved. Monitor closely forecast accuracy with supply team, GM, and participate actively in Sales & operations meetings to achieve forecast accuracy targets. Propose any corrective action to GM/Regional team to minimize stock/inventory on saleable items and POSM. Forecast and analysis of POSM (GWP, Samples & Testers, Merch Items) in line with commercial strategy and annual budget. TEAM MANAGEMENT
Develop a skilled Marketing team that is highly motivated and inspiring to others. Collaborate very regularly with the Marketing European team to ensure alignment with guidelines and strategies is observed. Communicate and support actively with other teams such as Retail, Digital, Sales, CRM, and Education to achieve targets. Trigger creativity, proactivity, and agility within your team. Minimum Requirements: Strong retail mindset & analytical skills. An ability to think outside the box. Results driven. Strong team spirit. Strong organisational skills. Autonomous. Strong presentation and communication skills. Positive Outlook. Enthusiasm and energy. Microsoft Office (e.g. Excel, Word, PowerPoint). 10 years' experience in Marketing or Sales in luxury goods in the retail industry and/or FMCG. Proven team leadership and development. Knowledge and understanding of the UK retail marketplace in beauty. Proven track record of negotiations with key UK Beauty retailers. Degree in Marketing / Business Studies or similar. Inherent interest & passion for beauty.
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