Marketing Engineer
Our consumer electronics industry client is seeking an experienced Marketing Engineer. The prime function of the role is to provide leadership and technical direction for the business/engineering team to ensure that products are developed to meet or exceed customer requirements.
Responsibilities: The position of Technical Marketing Engineer is to own the technical communication of product benefits and champion the products value proposition. The individual is required to understand the overall market landscape, including competitor positioning and key application areas. The role is a client-facing role, working directly with customers to understand their problems, and how their products can best be applied, ensuring that new learnings are communicated effectively across the customer base. Internally, the role will require close interactions with Product Managers, Sales, Applications and Engineering.
Key Responsibilities:
Develop product and solution positioning, messaging by prospective buyer role, and ways to overcome competitive objections. Develop and execute go-to-market plans and ensure internal organizational readiness. Review, edit and approve external facing technical reports, providing narrative and guidance where required. Develop technical product content such as white papers, demonstration videos, sales presentations, brochure content and company website. Competitor analysis and ownership of the competitor knowledge database. Support the development of the communications plan. Attend and where relevant present at trade shows and conferences, and support sales activities through the presentation of product capabilities. Communicate effectively with a diverse set of global peers and customers.
Personal Qualities:
3-5 years of marketing experience, producing collateral and developing marketing messaging based on customer requirements, and technical reporting. Excellent written and verbal communication skills to interact effectively with both technical and non-technical personnel. Commitment to staying updated with the latest industry trends and technologies. Familiar with segmentation strategies, positioning and competitive analyses. Ability to build and develop excellent relationships at all levels, internally with company colleagues and externally with customers/suppliers. Excellent organisational, time management, decision-making, strong influencing and negotiating skills.
Education:
Degree qualified.
Skills and Experience:
Essential:
3-5 years of experience working in the high-technology industry sector. Applications or Marketing experience. Good communication skills.
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Our consumer electronics industry client is seeking an experienced Marketing Engineer. The prime function of the role is to provide leadership and technical direction for the business/engineering team to ensure that products are developed to meet or exceed customer requirements.
Responsibilities: The position of Technical Marketing Engineer is to own the technical communication of product benefits and champion the products value proposition. The individual is required to understand the overall market landscape, including competitor positioning and key application areas. The role is a client-facing role, working directly with customers to understand their problems, and how their products can best be applied, ensuring that new learnings are communicated effectively across the customer base. Internally, the role will require close interactions with Product Managers, Sales, Applications and Engineering.
Key Responsibilities:
Develop product and solution positioning, messaging by prospective buyer role, and ways to overcome competitive objections. Develop and execute go-to-market plans and ensure internal organizational readiness. Review, edit and approve external facing technical reports, providing narrative and guidance where required. Develop technical product content such as white papers, demonstration videos, sales presentations, brochure content and company website. Competitor analysis and ownership of the competitor knowledge database. Support the development of the communications plan. Attend and where relevant present at trade shows and conferences, and support sales activities through the presentation of product capabilities. Communicate effectively with a diverse set of global peers and customers.
Personal Qualities:
3-5 years of marketing experience, producing collateral and developing marketing messaging based on customer requirements, and technical reporting. Excellent written and verbal communication skills to interact effectively with both technical and non-technical personnel. Commitment to staying updated with the latest industry trends and technologies. Familiar with segmentation strategies, positioning and competitive analyses. Ability to build and develop excellent relationships at all levels, internally with company colleagues and externally with customers/suppliers. Excellent organisational, time management, decision-making, strong influencing and negotiating skills.
Education:
Degree qualified.
Skills and Experience:
Essential:
3-5 years of experience working in the high-technology industry sector. Applications or Marketing experience. Good communication skills.
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