Our client, a high-growth, mid-sized Telecoms software business supplying a complex portfolio of OSS / BSS solutions (billing, self-service, interconnect, inventory, charging, etc.), is looking to expand an exciting suite of B2B software products to the telecoms market. You will drive Account-based Marketing programmes and new lead generation, providing the crucial bridge between marketing and sales.
Role and Responsibilities
Design and deliver Account-based Marketing (ABM) programmes Plan and execute all outbound campaigns (email and social media) Initial lead qualification, follow up and handover to sales Manage, clean, categorise and report on our marketing database Measure and report performance of marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimise spend and performance based on the insights Collaborate with internal teams and 3rd party suppliers to create and curate content, landing pages and optimise user experience This is a hands-on role in a dynamic enterprise software company, with the opportunity to drive business growth in the digital economy. Essential Competencies
3-5 years of experience in B2B software marketing Proven track record of delivering Account-based Marketing (ABM) programmes Demonstrable experience managing marketing databases, email and social media campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience with A/B testing and campaign optimisation Hands-on experience of using Salesforce (or similar) Experience working with email marketing platforms (e.g. Dotdigital, MailChimp) Solid knowledge of website analytics tools (e.g. Google Analytics) Proficient in using Microsoft Office products (Word) Desirable
Knowledge and understanding of web publishing and SEO/SEM best practices Experience working with Marketing Automation and Conversational Marketing tools Experience working with website content management systems (CMS) Excellent English, verbal or written, if not your first language. Educated to degree level (or equivalent) Minimum of 2:1 in Marketing or a related field. Strong analytical skills and data-driven thinking. Attention to detail. Well organised and self-motivated. Thrive on ownership and responsibility.
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Design and deliver Account-based Marketing (ABM) programmes Plan and execute all outbound campaigns (email and social media) Initial lead qualification, follow up and handover to sales Manage, clean, categorise and report on our marketing database Measure and report performance of marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimise spend and performance based on the insights Collaborate with internal teams and 3rd party suppliers to create and curate content, landing pages and optimise user experience This is a hands-on role in a dynamic enterprise software company, with the opportunity to drive business growth in the digital economy. Essential Competencies
3-5 years of experience in B2B software marketing Proven track record of delivering Account-based Marketing (ABM) programmes Demonstrable experience managing marketing databases, email and social media campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience with A/B testing and campaign optimisation Hands-on experience of using Salesforce (or similar) Experience working with email marketing platforms (e.g. Dotdigital, MailChimp) Solid knowledge of website analytics tools (e.g. Google Analytics) Proficient in using Microsoft Office products (Word) Desirable
Knowledge and understanding of web publishing and SEO/SEM best practices Experience working with Marketing Automation and Conversational Marketing tools Experience working with website content management systems (CMS) Excellent English, verbal or written, if not your first language. Educated to degree level (or equivalent) Minimum of 2:1 in Marketing or a related field. Strong analytical skills and data-driven thinking. Attention to detail. Well organised and self-motivated. Thrive on ownership and responsibility.
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