Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Job Description
What we’re looking for Smarter Shows is a division of Informa Markets – Engineering, with a regional head office in Brighton, UK. The Smarter Shows portfolio includes a number of market-leading advanced manufacturing expo events, located primarily in North America and Germany. Smarter Shows are seeking a motivated Marketing Executive to work within the marketing team (within Smarter Shows). The Marketing Executive’s primary role is to help execute multi-channel marketing campaigns, using pre-existing multi-channel tactical plans, across an entire portfolio of brands - this includes all products and services delivered by each of these brands (face-to-face including expo, and digital). They’ll be target driven, well organised, and comfortable managing a large number of tasks and projects at any one time. They will be technically proficient (Word, Excel, Outlook etc.), and familiar with the full suite of digital marketing channels leveraged on a typical Smarter Shows audience acquisition/audience engagement/lead-gen marketing campaign, including email, social, search, and display. Attention to detail is a key part of this role to ensure that tasks are completed accurately and within agreed timeliness. Marketing execution is a core part of this role. Working from detailed tactical plans (created in cooperation with Senior Marketing Managers/Marketing Managers or from their own workings), the Marketing Executive will be expected to directly execute multi-channel marketing campaign deliverables, either directly or via channel-specific outsourced suppliers (with support from a senior colleague as required). They will also be expected to plan and deliver simple (smaller, typically single channel) end-to-end marketing campaigns. A Smarter Shows Marketing Executive will be ambitious for the portfolio of brands they’re asked to work on (and each of the products and services delivered by each of those brands), hard-working, with a creative approach to problem solving. Qualifications
3+ years of campaign marketing experience (preferably B2B) Experience of working within a professional/office environment (preferably for a commercial organisation) Knowledge of email marketing platforms and techniques Events sector experience/business media sector experience Digital marketing knowledge and experience Additional Information
We work hard to make sure Life at Informa is rewarding, supportive, and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com Our benefits include: Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely. Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks. Broader impact: take up to four days per year to volunteer, with charity match funding available too. Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves. Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year. A flexible range of personal benefits to choose from, plus company funded private medical cover. A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares. Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more. Recognition for great work, with global awards and kudos programmes. As an international company, the chance to collaborate with teams around the world. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in, and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.
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What we’re looking for Smarter Shows is a division of Informa Markets – Engineering, with a regional head office in Brighton, UK. The Smarter Shows portfolio includes a number of market-leading advanced manufacturing expo events, located primarily in North America and Germany. Smarter Shows are seeking a motivated Marketing Executive to work within the marketing team (within Smarter Shows). The Marketing Executive’s primary role is to help execute multi-channel marketing campaigns, using pre-existing multi-channel tactical plans, across an entire portfolio of brands - this includes all products and services delivered by each of these brands (face-to-face including expo, and digital). They’ll be target driven, well organised, and comfortable managing a large number of tasks and projects at any one time. They will be technically proficient (Word, Excel, Outlook etc.), and familiar with the full suite of digital marketing channels leveraged on a typical Smarter Shows audience acquisition/audience engagement/lead-gen marketing campaign, including email, social, search, and display. Attention to detail is a key part of this role to ensure that tasks are completed accurately and within agreed timeliness. Marketing execution is a core part of this role. Working from detailed tactical plans (created in cooperation with Senior Marketing Managers/Marketing Managers or from their own workings), the Marketing Executive will be expected to directly execute multi-channel marketing campaign deliverables, either directly or via channel-specific outsourced suppliers (with support from a senior colleague as required). They will also be expected to plan and deliver simple (smaller, typically single channel) end-to-end marketing campaigns. A Smarter Shows Marketing Executive will be ambitious for the portfolio of brands they’re asked to work on (and each of the products and services delivered by each of those brands), hard-working, with a creative approach to problem solving. Qualifications
3+ years of campaign marketing experience (preferably B2B) Experience of working within a professional/office environment (preferably for a commercial organisation) Knowledge of email marketing platforms and techniques Events sector experience/business media sector experience Digital marketing knowledge and experience Additional Information
We work hard to make sure Life at Informa is rewarding, supportive, and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com Our benefits include: Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely. Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks. Broader impact: take up to four days per year to volunteer, with charity match funding available too. Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves. Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year. A flexible range of personal benefits to choose from, plus company funded private medical cover. A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares. Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more. Recognition for great work, with global awards and kudos programmes. As an international company, the chance to collaborate with teams around the world. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in, and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.
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