Marketing Executive - Croydon / Carshalton - Salary £30,000 pa - £33,000 pa depending on experience
Monday to Friday, 4 days in office 1 day work from home
An exciting opportunity for a creative, innovative and driven Marketing Executive to join a leading Food Brand and assist with the development and execution of the marketing plan. This is a new role created to underpin current and future growth.
Duties of the Role:
Work closely with the Marketing Manager to deliver the strategic brand vision;
Focus on creating, implementing and executing B2B and B2C Marketing Plans;
Ongoing evaluation of the Marketing Plan, review Marketing Analytics, making adjustments to the Plan to maximise ROI and effectiveness;
Identify and scope out new marketing opportunities;
Write effective copy and create digital content that will engage, enthrall and resonate with the customer;
Help develop the consumer proposition, including: product, packaging, price and commercial considerations;
Develop Marketing materials and Social Media communications that will drive brand awareness, engagement, product penetration and help increase product listings;
Monitor, measure and report on promotional activities;
Create content for Social Media, Facebook, LinkedIn, Instagram;
Work closely with the Marketing Manager in designing and delivering Email Marketing campaigns that are consistent, engaging and permission-based;
Be involved with web development, trade shows, public relations, marketing events;
Maintain knowledge of competitor activity, marketing trends, developments and best practices;
Work closely with the Sales team to ensure the Marketing plan is contributing effectively to the overall commercial plan.
The Person:
Previously worked in a similar generalist Marketing role, with 18 months relevant Marketing experience from a B2B or B2C environment;
Marketing experience within Food / Drink / FMCG would be good but not essential;
Have an understanding of Trade Marketing, Retail / Wholesale routes to market;
Bring a mix of Commercial awareness combined with Marketing savvy;
Experience of utilising Social Media Platforms for Marketing purposes;
Have a passion for the products, and the drive to always strive for better;
Bring openness, personal energy, resilience and a strong desire to obtain excellent results;
Experience of applications such as Hubspot, Mailchimp, Google Analytics would assist.
Salary £30,000 pa - £33,000 + Benefits. Ref 3541
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