Create and implement digital marketing strategies for each development, in line with business targets. Work closely with the Sales & Marketing Director, Senior Marketing Manager and Sales Managers to implement overall sales and marketing strategies across all developments. Manage the relationship with our digital marketing agency, measuring and reporting results. Work closely with external design agency to develop marketing literature and campaigns for UK and overseas launches. Manage and improve lead generation campaigns, measuring results. Take ownership and manage the TW website pages, ensuring content is always up to date. Manage the online property portals at a BU level. Manage Dynamics CRM system, monitoring and reporting on key data. Manage email marketing creation and strategy. Attend weekly project and sales meetings in line with business timetables. Help manage design process of all marketing collateral including social media adverts, CGI’s and digital brochures. Help design and create outward facing digital correspondence from customer relations team and business newsletters. Input into the planning and organising of sales events and exhibitions both in UK & Overseas. Raise purchaser orders and help manage the invoicing process for marketing related activities. Attend site visits across the region to ensure a quality customer journey. Support the day-to-day activities and proactively help manage performance of the marketing team alongside the Senior Marketing Manager. Experience, Qualifications, Technical Requirements
Relevant experience in similar marketing role within the residential property market Experience of developing, maintaining and delivering on marketing strategies to meet company objectives Strategic and analytical thinker Proven interpersonal / motivational skills Energetic with positive attitude Good verbal and written communication skills Creative ability The ability to delegate and motivate others Inclusivity Statement
As a proud Disability Confident Employer, Taylor Wimpey is committed to creating a diverse and inclusive workforce. We actively collaborate with individuals who have disabilities and long-term health conditions which have an effect on their ability to do normal daily activities, ensuring that barriers are eliminated when it comes to employment opportunities. In line with our commitment, we guarantee an interview to applicants who declare to us during the application process that they have a disability and meet the minimum requirements for the role. Join us in building a truly diverse and empowered team.
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We are one of the largest residential developers in the UK, with operations also in Spain. We build attractive and sustainable homes and communities, with a wide range of properties, from one-bedroom apartments to five-bedroom houses. Being a successful homebuilder means we do so much more than build homes. We provide high-quality places to live with appropriate facilities, an attractive environment and a sense of place. We also add social, economic and environmental value to the wider communities in which we operate. We are experts in land acquisition, home and community design, urban regeneration and the development of supporting infrastructure. Operating as a network of local businesses in the UK, we have 24 regional offices covering England, Scotland and Wales.