Marketing Executive

As the Marketing Executive, you will play a key role as part of the wider marketing team in supporting the Groundforce & TPA businesses in driving brand awareness and commercial success. Reporting into the Marketing and Digital Manager, your responsibilities will include creating divisional marketing plans, planning, implementation and analysis of marketing campaigns designed to achieve strategic goals. This diverse role requires collaboration with internal stakeholders, external suppliers, and the sales team to deliver high-quality marketing initiatives. You will work across multiple channels and projects, tailoring solutions to meet business objectives and enhance customer engagement. Key Responsibilities Marketing Campaigns: Work with wider business functions, primarily sales, to plan, develop, implement and report on marketing campaigns. Producing leads and engagement with clients through segmentation and targeted marketing campaigns. Marketing Plans: Work on annual marketing plans, aligning with business goals and developing multi-channel strategies to support their achievement. Content Creation: Produce engaging and creative content for marketing materials, including product brochures, flyers, press releases, ensuring alignment with the brand voice and strategy. Brand Consistency: Ensure the brand’s visual identity and tone of voice are consistently applied across all marketing channels, including signage, vehicle livery, and promotional materials. Maintain and organise the product image library. Event Coordination: Plan and organise events, from local exhibitions to national campaigns. Manage promotional stock and exhibition kits. Market Research and Reporting: Conduct market analysis, monitor competitors, and identify growth opportunities. Report on marketing performance and provide actionable insights. Stakeholder Communication: Liaise with internal teams and external suppliers to ensure projects are delivered on time and meet business objectives. Including the writing and supply of briefs for external designers and marketing professionals. Marketing Performance: Report on marketing performance, provide actionable insights, and contribute to quarterly reviews and presentations to key stakeholders. What We're Looking For Marketing Experience: Previous experience in a marketing role, with a proven track record of executing campaigns across various channels. Project Management: Ability to manage multiple projects, campaigns and brands. Experience with a project management tool preferable e.g. Monday.com. Organised and Detail-Oriented: Ensure work is completed on time with a focus on producing high-quality, professional work, ensuring accuracy and attention to detail in all tasks. Collaborative and Adaptable: Works well in a team environment, open to feedback, and thrives in a dynamic workplace. Clear Communication Skills: Excellent verbal and written communication skills for engaging with stakeholders and suppliers. Eager to Learn and Grow: Enthusiastic about contributing to the success of the marketing team and the wider business objectives. Education: Educated to degree level, preferably in Marketing or a related field. What We Can Offer You Salary sacrifice pension Free Tool Hire Life Assurance cover (3x salary) Share save scheme Recommend a friend scheme Learning & Development – commitment to upskilling and developing our people, with structured in-house training and external training where required. Cycle to work scheme Long service recognition My Vp discounts – a variety of discounts and rewards on thousands of well-known brands. Discounts on HP products, EE mobile contracts, and gym memberships. Health Shield (discounted premiums on a health care cash plan). Regit Assist 24/7 accident helpline – free joining. A Little Bit About Us Groundforce is the market-leading rental provider of excavation support systems and specialist products for the water, civil engineering, and construction industries. With a remarkable 60-year heritage, we offer comprehensive shoring and related services. At Groundforce, we pride ourselves on our divisions, including Groundforce Shorco, Piletec, Mr Cropper, Stopper Specialists, Groundforce Bridge, and Groundforce Training Services. We continually invest in acquiring associated businesses to enhance our product portfolio and offer reliable and high-quality equipment for our customers. Excellence is our priority. We hold ISO 9001, 14001, and OHSAS 18001 certifications, demonstrating our commitment to quality, environmental stewardship, and safety. Join Groundforce, where we deliver exceptional support, innovative solutions, and outstanding customer service. Apply today and be part of our team that takes pride in our industry-leading position. Vp plc is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.

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