My client, a large global brand, is looking for an experienced Marketing Insights Analyst on an 8-month contract basis. This is a hybrid role and inside IR35.
The Marketing Insights/Data Analyst will lead our downstream reporting and analysis initiatives, supporting the Acquisition team with dashboards, ad-hoc reports, and insights to drive continued growth in acquisition volume and improvements in investment efficiency.
How will you make an impact in this role? Lead UK Services Marketing and Acquisition downstream reporting (demographics, spend/engagement, gaming), running BAU and campaign analysis and building dashboards. Contribute to the acquisition strategy for UK Services by identifying and proposing new insights. Maintain and implement a pipeline of ad-hoc analysis and map opportunities to implement new reports. Build relationships and collaborate with wider UK and International Marketing teams, Finance, COE, EDDS, and external data providers and benchmarking partners. Coordinate projects and liaise with data teams regarding automation opportunities.
Minimum Qualifications:
Expert level Excel data analysis and visualisation. Ability to manipulate large amounts of data and build automated reporting solutions. Strong programming skills in SQL and/or HIVE. Advanced PowerPoint skills, including creating charts and graphs. Highly numerical and financial/business acumen. Strong attention to detail and organisational skills required.
Job Info Job Title:
Marketing Insights Analyst Company:
CV-Library Location: Posted: Closes:
Jan 11th 2025 Sector:
Marketing Contract:
Contract Hours:
Full Time
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The Marketing Insights/Data Analyst will lead our downstream reporting and analysis initiatives, supporting the Acquisition team with dashboards, ad-hoc reports, and insights to drive continued growth in acquisition volume and improvements in investment efficiency.
How will you make an impact in this role? Lead UK Services Marketing and Acquisition downstream reporting (demographics, spend/engagement, gaming), running BAU and campaign analysis and building dashboards. Contribute to the acquisition strategy for UK Services by identifying and proposing new insights. Maintain and implement a pipeline of ad-hoc analysis and map opportunities to implement new reports. Build relationships and collaborate with wider UK and International Marketing teams, Finance, COE, EDDS, and external data providers and benchmarking partners. Coordinate projects and liaise with data teams regarding automation opportunities.
Minimum Qualifications:
Expert level Excel data analysis and visualisation. Ability to manipulate large amounts of data and build automated reporting solutions. Strong programming skills in SQL and/or HIVE. Advanced PowerPoint skills, including creating charts and graphs. Highly numerical and financial/business acumen. Strong attention to detail and organisational skills required.
Job Info Job Title:
Marketing Insights Analyst Company:
CV-Library Location: Posted: Closes:
Jan 11th 2025 Sector:
Marketing Contract:
Contract Hours:
Full Time
#J-18808-Ljbffr
