Marketing Intelligence Analyst

About Vortexa: At Vortexa, we’re revolutionising energy and freight markets with cutting-edge technology and unmatched data quality. Our pioneering technology, powered by artificial intelligence and a world-class team of experts, enables traders, analysts, and businesses to make better, faster decisions. As a company, we’re growing fast, and we’re looking for exceptional talent to help us on this journey. The Role: As a Marketing Intelligence Analyst at Vortexa, you’ll play a critical role in ensuring the smooth operation and optimisation of our marketing funnel. You will own key processes in automation, lead management, and performance tracking, while delivering data-driven insights that enable our marketing team to perform at its best. This role requires someone with a passion for process, data, and technology, who can bring structure to a fast-moving, high-growth environment. With a background in data science and/or statistics, you'll help scale our marketing efforts by refining workflows, enhancing data accuracy, and optimising the use of marketing tech tools. If you thrive on driving operational excellence and love working in a data-driven culture, this role is for you. Key Responsibilities: Manage and optimise the entire marketing funnel, ensuring efficient lead flow from Marketing Captured Lead (MCL) to Marketing Qualified Lead (MQL) through to sales handoff and conversion. Manage and refine lead routing processes, automation, and approval flows in Marketo and Salesforce, ensuring leads are properly assigned, nurtured, and tracked. Analyse marketing performance data and generate in-depth data-driven and actionable insights to support campaign optimisation and improve conversion rates. Use your expertise in trend detection and statistical analysis to anticipate market shifts and guide strategic decision-making. Create and maintain reporting on marketing OKRs/KPIs and overall effectiveness. Prepare monthly, quarterly, and half-year marketing reports, providing key insights and recommendations. Oversee our marketing tech stack (Marketo, Infinigrow, Google Analytics etc.), ensuring smooth integrations and system optimisations that support business growth. Ensure the accuracy, consistency, and hygiene of our marketing data, and uphold compliance with relevant data protection regulations. Develop and maintain documentation for lead management, marketing automation, campaign execution, and reporting processes. Continuously seek opportunities to streamline workflows and increase efficiency. Support the performance marketing function by ensuring accurate tracking, reporting, and attribution for all campaigns. Who you are: A data-driven marketer with a background in data science, statistics, or any closely related analytical disciplines, with a deep understanding of marketing automation, lead management, and funnel optimisation. Skilled in marketing tech tools similar to Marketo, Salesloft, Outreach, Lusha, ZoomInfo, ReachDesk, Clearbit, Drift, Salesforce, attribution software, and others, with a passion for using technology to drive growth. Experienced in detecting trends, analysing large datasets, and providing in-depth marketing analysis to help shape future marketing strategies. A strategic thinker who can turn data into actionable insights and communicate them effectively to stakeholders. Detail-oriented with excellent project management skills, capable of overseeing multiple initiatives simultaneously. Comfortable in a fast-paced environment, with the ability to adapt quickly and deliver high-quality work under tight deadlines.

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