About the role
Marketing Lead- Marketplace
Permanent
Up to £60,000 + Bonus + Pension + BUPA + ShareSave + 6.6 weeks holiday + Hybrid Working (1 day per month in SSO Head office, 2 days per month in Kingfisher Paddington Office)
Southampton, Store Support Office
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they'll love. Join us as a Marketing Lead and you'll be a big part of this.
Key responsibilities
As a Marketing Lead for the B&Q Marketplace, you will spearhead strategies to drive inbound lead generation and build a strong pipeline of high-quality merchants. Your expertise will ensure that our Marketplace attracts merchants who align with our values and enhance the diversity and quality of products available to our customers.
What We're Looking For
Experience:
Proven experience in marketing with a focus on lead generation, preferably in Ecommerce, Marketplace, or B2B environments.
Demonstrated success in developing multi-channel marketing campaigns that drive measurable results.
Skills:
Expertise in digital marketing, including SEO, SEM, social media advertising, and email marketing.
Strong analytical skills with experience using tools such as Google Analytics, Salesforce, or similar platforms.
Excellent storytelling and content creation abilities.
Project management skills to lead campaigns from concept to execution.
Attributes:
Creative thinker with a proactive, solution-oriented approach.
Strong collaborator with the ability to work cross-functionally.
Required skills & experience
Key Responsibilities:
Inbound Marketing Strategy:
Develop and execute data-driven marketing strategies to attract high-quality merchant leads across various channels, including digital campaigns, content marketing, and events. Content Creation:
Lead the creation of compelling content (e.g., blog posts, whitepapers, case studies) to showcase the benefits of partnering with the B&Q Marketplace. Lead Generation:
Own the lead generation funnel, ensuring a steady stream of qualified merchant prospects that align with our platform standards. SEO & SEM:
Optimize website content and campaigns for search engines to maximize visibility and drive organic traffic to the Marketplace portal. Performance Analysis:
Use analytics tools to monitor campaign performance, generate actionable insights, and refine strategies to improve ROI. Collaboration:
Work closely with the Business Development team to ensure marketing efforts translate into a strong and actionable lead pipeline. Event Marketing:
Plan and execute merchant recruitment events to promote the B&Q Marketplace and engage potential merchants. What's in it for me? As part of a great team, you'll be valued for who you are. We're committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business. We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more! So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.
#J-18808-Ljbffr
Develop and execute data-driven marketing strategies to attract high-quality merchant leads across various channels, including digital campaigns, content marketing, and events. Content Creation:
Lead the creation of compelling content (e.g., blog posts, whitepapers, case studies) to showcase the benefits of partnering with the B&Q Marketplace. Lead Generation:
Own the lead generation funnel, ensuring a steady stream of qualified merchant prospects that align with our platform standards. SEO & SEM:
Optimize website content and campaigns for search engines to maximize visibility and drive organic traffic to the Marketplace portal. Performance Analysis:
Use analytics tools to monitor campaign performance, generate actionable insights, and refine strategies to improve ROI. Collaboration:
Work closely with the Business Development team to ensure marketing efforts translate into a strong and actionable lead pipeline. Event Marketing:
Plan and execute merchant recruitment events to promote the B&Q Marketplace and engage potential merchants. What's in it for me? As part of a great team, you'll be valued for who you are. We're committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business. We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more! So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.
#J-18808-Ljbffr
