Marketing Lead

Yoto feels heard is looking for a Marketing Lead, with the role focused on a creative, data-driven Marketing Lead, Audio Content to spearhead our marketing of Yoto’s content proposition. It would suit someone who can bring warm, steady communication with children and families to the role.

Known job details

• Employer: Yoto feels heard
• Pay: £70,000 - £80,000
• Work model: Hybrid
• £70,000 - £80,000 based on experience.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!
• At Yoto, we love creating a world where childhood is rich with discovery and joy.

Likely focus of the role

• A creative, data-driven Marketing Lead, Audio Content to spearhead our marketing of Yoto’s content proposition.
• Develop and execute a multi-channel content roadmap that supports product launches & seasonal campaigns, localising for regional or market specific nuances as appropriate.
• Work closely with the Retention, Organic Social & Community teams to grow LTV of our existing families, bringing our content to life & enabling them to build a library they love.

Requirements mentioned

• 6+ years of experience in content marketing, preferably within a high-growth DTC, EdTech, or Media environment.
• Omnichannel marketing experience, with a deep understanding of how to use each channel most effectively for impactful storytelling.
• Proven experience launching new products effectively across multiple international markets, localising where appropriate.